Industrial Companies: How to Thrive in 2021 We’re well into 2021 and close to wrapping up another year with the COVID-19 pandemic still making its presence felt. For industrial sales and industrial marketing, everything has changed in the last eighteen months. Because of the loss of sales during [...]
Mastering Technical Sales: Accelerating Success Through Strategic Sales Prospecting In the realm of technical sales, reaching decision makers and eliciting responses can be a significant challenge. In this insightful discussion, we'll explore a powerful workaround known as the "circle of influence." Understanding the Circle of Influence In technical [...]
How to Find Your Target Market in the Manufacturing Industry In an ever-growing industry, a marketing strategy is crucial for industrial and manufacturing companies. Your marketing strategy must address your business goals and adapt to your company's niche and consumer types. To stand out and separate your company [...]
Aligning Sales & Marketing: Predictable Manufacturing Revenue Find it difficult to calculate cash flow or a consistent flow of sales? Learn how you can create more predictable revenue by aligning sales and marketing in manufacturing. Unpredictable revenue is common, especially for new entrants in the manufacturing industry. While [...]
How the Manufacturing Industry Can Increase Sales with Targeted Content Numerous businesses are taking advantage of opportunities to engage with new audiences, increase repeat sales and build brand recognition using content. The manufacturing industry can increase sales with targeted content by applying the same tips and strategies similar [...]
Technical Sales Engineer If you're an engineer or technical person that's looking to get into a technical sales engineering position, here are my 5 tips on how to start. Being a technical sales engineer can be an extremely rewarding career path, not only from the job environment but also [...]
Technical Sales Presentation Tips What's your style for pitching to customers? Do you make the mistakes of SHOW up and THROW up? What is SHOW up and THROW up: This is when you start a presentation off by "Throwing up" all of your information onto the potential client. You [...]
Picking A Business Niche Do you have a service based business that you're looking to expand by offering more services? Are your customers pressuring you to offer more services so they can reduce their number of suppliers? While it may seem like an awesome opportunity, it could also hurt [...]
Technical Sales Engineer Compensation Are you already in industrial or manufacturing sales and trying to increase your earning? Did you know that it is really possible to make over $200K per year if you have the right compensation structure? I spent 10 over years in injection molding sales and [...]
Time Management Tips in 2019 Working through endless task lists is one of the most depressing things to do in your daily job. For some project management jobs, their lives revolve around task management... When I was listening to Andy Frisella's Podcast: MFCEO Project I learned about his "Power [...]
