Industrial Advertising2021-11-30T12:22:21-06:00

Disrupting
Advertising

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Industrial
Advertising

With almost the entire globe using at least one of the top three social media platforms (LinkedIn, Facebook, Instagram), industrial advertising is a viable and quantifiable marketing resource for industrial and manufacturing companies.

We have researched, test, and pushed the limits of industrial advertising to know exactly what works and what doesn’t with these powerful advertising channels. Before we offer any strategy to our clients, we conduct a comprehensive analysis so our recommendations result in a valuable return on investment for our clients.

LinkedIn

An expensive B2B advertising platform but the most targeted with specific criteria basedn on profile or current employers. Sponsored posts ($5-$15 CPC) and Sponsored InMail ($0.7-$1.25 CPS) are the most effective tactics to use.

Facebook

Most cost effective for B2B brand awareness campaigns and B2C transactional, this platform has the reach and strategic behavioral targets to be very effective.

Google Adwords

We break Google AdWords into 2 categories; Search and Remarketing. With search our PPC campaigns are very targeted and we have a heavy focus on strategic quality, not quantity. A remarketing campaign is great for B2B brand awareness or B2C to get users back into your sales funnel.

YouTube

Build out your channel for brand awareness and hosting content to be used everywhere else. Keeping SEO in mind, Google is positioning videos over static organic content. YouTube pre-roll video advertising is great targeting for search history, view history and channel targeting and very cost effective per impressions. The first 5 seconds are free.

Social Advertising Options
Top PPC Mistakes
  • LinkedIn Advertising: LinkedIn offers several advertising options, but we’ve identified the two that provide the best return on investment for our industrial and manufacturing industry clients.
  • Facebook Advertising: With the wide range of Facebook Advertising options, everything is customized around the client and there is no specific tactic to use. It depends on how much attention your target demographic give to Facebook, there are some services that aren’t a fit and won’t have a fast enough ROI.
  • Instagram Advertising: Instagram has gained more popularity since 2017 and continues to be an underpriced platform for attention. The key to making your campaigns work is to focus heavy on the creative style and advertising placement location.
Learn More
  • Improper Setup: 95% of the time your PPC campaings ARE NOT setup correctly and your Ads aren’t showing up to the right people. Focus on the quality of traffic, not the quantity. Instead spending your entire monthly budget, try and spend the least amount of money to get 1-2 solid high quality leads then increase your spend.
  • Audit Results: You do not know the intent of the person searching. It could be a competitor, researcher, spammer, student or a potential lead. Audit your traffic on a daily/weekly basis to reduce the total percentage of non relevant lead traffic, however you can never stop it… just increat the efficiency.
  • Monitor Bound: Bounce rate: The fastest way to determine the overall effectiveness of a campaign. Most often we audit campaigns that are 85% bounce rate and above, good campaigns should be under 70% worst case.
Social Advertising Options
  • LinkedIn Advertising: LinkedIn offers several advertising options, but we’ve identified the two that provide the best return on investment for our industrial and manufacturing industry clients.
  • Facebook Advertising: With the wide range of Facebook Advertising options, everything is customized around the client and there is no specific tactic to use. It depends on how much attention your target demographic give to Facebook, there are some services that aren’t a fit and won’t have a fast enough ROI.
  • Instagram Advertising: Instagram has gained more popularity since 2017 and continues to be an underpriced platform for attention. The key to making your campaigns work is to focus heavy on the creative style and advertising placement location.
Learn More
Top PPC Mistakes
  • Improper Setup: 95% of the time your PPC campaings ARE NOT setup correctly and your Ads aren’t showing up to the right people. Focus on the quality of traffic, not the quantity. Instead spending your entire monthly budget, try and spend the least amount of money to get 1-2 solid high quality leads then increase your spend.
  • Audit Results: You do not know the intent of the person searching. It could be a competitor, researcher, spammer, student or a potential lead. Audit your traffic on a daily/weekly basis to reduce the total percentage of non relevant lead traffic, however you can never stop it… just increat the efficiency.
  • Monitor Bound: Bounce rate: The fastest way to determine the overall effectiveness of a campaign. Most often we audit campaigns that are 85% bounce rate and above, good campaigns should be under 70% worst case.

Social Media
Advertising

Regardless of social media platform the biggest mistakes are creating content that doesn’t relate to their products, and not creating a specific landing page for the traffic that comes from advertising.

Spend the upfront time setting up the strategy and the resources to make your social advertising campaigns successful, don’t just reuse something that ‘kind of worked’ previously.

Narrow Your Target

Your target demographic (audience) needs to be as specific as possible, on Facebook focus on behavious or upload a custom audience list.

On LinkedIn, use all of the filtering fields to yield the most effective results (title, job fucntion, industry, groups, seriority).

Landing Page is Key

Your campaigns should direct your audience to an internal landing page with a targetd, specific call to action. The look and feel of the landing page should match the ad graphic and copy.

Don’t let all the time and money you’ve spent in advertising go to waste – corresponding landing pages are the best way to minimize your bounce rate and maximize your ROI.

Content Relevancy Matters

Generic content or graphics won’t product results. Develop highly specific content and graphics and run micro-campaigns to a very niche audience.

Your ad graphic and copy must catch your audience’s attention, but it also must be relevant to their needs.

More Than
Just PPC

Keywords

Anyone can get traffic to a website – conversions are what matters. The keywords you bid on are crucial for garnering the most highly qualified traffic. We analyze potential keywords to identify those that will deliver results.

Landing Page

We can’t do anything halfway. Our PPC management clients get the full landing page package, including proper page design and setup, call to action, user flow analysis, content optimization, competitor analysis, and more.

Metrics

Data doesn’t lie. Every PPC management optimization we complete is based on data. You’ll get to see all of the metrics we are reporting on, and we’ll review how our decisions are made with you and your team.

Budgets / Spend

We treat your money as if it’s our own. We never start a PPC management campaign off with high daily spends. We optimize the campaign before making any recommendations to increase the budget. Once the campaign is fully optimized, we double-down.

Keywords

Anyone can get traffic to a website – conversions are what matters. The keywords you bid on are crucial for garnering the most highly qualified traffic. We analyze potential keywords to identify those that will deliver results.

Landing Page

We can’t do anything halfway. Our PPC management clients get the full landing page package, including proper page design and setup, call to action, user flow analysis, content optimization, competitor analysis, and more.

Metrics

Data doesn’t lie. Every PPC management optimization we complete is based on data. You’ll get to see all of the metrics we are reporting on, and we’ll review how our decisions are made with you and your team.

Budgets / Spend

We treat your money as if it’s our own. We never start a PPC management campaign off with high daily spends. We optimize the campaign before making any recommendations to increase the budget. Once the campaign is fully optimized, we double-down.

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