Digital Marketing Agency Structure

Many of you have been wondering how to structure your digital marketing agency to optimize content marketing for manufacturers. Most marketing agencies are set up in 1 of 3 fashions: traditional, remote, and hybrid.

The Three Digital Marketing Agency Styles

1. Traditional Style: 

The oldest method in the book, singular office location where everyone across the board is in the same location. This includes content writers, management, marketing, graphic designers, web developers, and more. It is the most traditional way that has been operating for decades.

2. Remote Style:

Remote is a newer style agencies have been moving to in recent years. It gives you the ability to find talent in different cities. One of the benefits include giving your employees the flexibility to work from different locations like their living room or local coffee shop. The remote style works for some agencies and business models but not for others.

3. Hybrid Style: 

Hybrid is a 50/50 split between a traditional and a remote style digital marketing agency. As scaling takes place, the question of moving some employees from remote to in-house arises. Technology is a key component to keep everyone connected in the hybrid style. Project management systems, like Teamwork, are like a base camp for all of the employees and clients. The goal of the project management system is to have one central location or singular log-in for the system to access items like files, messages, approvals, or content.

The benefits of a good project management system include efficient communication, increased organization, singular point of contact, and simplicity for both the client and team.

Most agencies deal with B2B, B2C, or a combination of both. Some agencies target certain industries and niches, or they set their eyes on one certain type of client. It’s important to be excited about the clients you are bringing in and have passion for the product or service they offer. If you take the route of accepting any and all clients, you will grow very quickly but with less control. Although taking in only certain clients may result in slower growth, it offers your agency the opportunity to be strategic.

Want to get the most out of your video marketing strategy content marketing for manufacturers? Consult the experts here at MFG Tribe. We are a specialized industrial marketing agency that understands the ins and outs of content marketing for manufacturers and curating engaging content for your audience.

The Three Prong Approach

MFGT chooses not to get involved with many start-ups unless they are heavily funded. Being selective can be very beneficial for both the client and the agency. MFGT has a three prong approach that consists of SEO, content marketing, and social media management.

Search Engine Optimization (SEO): SEO is the practice of increasing the quantity and quality of website traffic so you can get the most out of the content marketing for manufacturers.

Content Marketing: Creating content like video production or written articles adds value to your potential customers and increases your online visibility and digital footprint.

Social Media Management: Social media acts as the medium of distribution for the content that has been created.

The three prong approach of managing SEO, content marketing, and social media management is optimal because each category assists the other. If one area is being mismanaged, it will poorly effect the other areas. For example, if you have poor quality content being distributed effectively on social media, it can still yield poor results. Looking at the entire picture from marketing strategy to creation to distribution is the most beneficial way to get the best results.

After painting the broad picture of marketing strategy, content creation, and distribution it’s time to get more specific. Whether it is Google ad words, email marketing, social media advertising, video production, or CRM management we can utilize various methods to service your company. At a minimal level we must do a few of the creative points and have our hands in the distribution sources per project. We want to build a website, manage it, and increase traffic to the website. We want to make sure the content marketing for manufacturers is getting the most eyes on it as possible.

Important Factors To Consider When Picking The Right Digital Marketing Agency

  • How are they set up?
  • How does their team communicate or interact?
  • What exactly do they do?
  • What project management system do they use, if any?
  • Who is their niche or target?
  • Can I have a quote?
  • Who are they working with?
  • What are their passions?
  • Why do they do the things that they do?

There is no reason for you to be constricted when you are picking a digital marketing agency to work with for your content marketing for manufacturers. Technology has given you the opportunity to branch out and be selective. Request multiple quotes from multiple agencies. Be sure to expand out of your geographic location and see what the market has to offer. Once you have asked your questions, received multiple quotes, and weighed out your options you can move forward to make a decision on an agency to work with.

Although content marketing for manufacturers may not be an easy world to navigate, a guiding hand with experience can steer you into the right direction. MFG Tribe is an industrial marketing agency that specializes in navigating the trials and tribulations of video content marketing. We’ve developed a systematic approach to get the most bang for your buck.

Content marketing for manufactures involves well thought out strategies that don’t develop overnight. And the best ones are backed by years of experience and careful planning. If you are feeling stuck or in a rut, consider reaching out to our industrial marketing agency experts. We know all about content marketing for manufacturers. If you want the best in the business, give MFG Tribe a call today. Visit our website to learn more now!