Content
Marketing
for manufacturers
Since 2017, a strong content marketing for manufacturers strategy has been the deciding factor when it comes to separating yourself from the pack of competitors. Companies that take this seriously, are producing content on a regular basis to flood the marketing by showing their subject matter expertise. Our content marketing for manufacturers’ strategy focuses on telling your story through creativity and a robust strategy using data.
We create over 900+ pieces of content every year covering every aspect from simple blog posts to complex technical white papers, corporate videos, website video content and assisted in Podcast setup and marketing. You must have a strategic approach to your content marketing calendar keeping in mind that you don’t create without a purpose.
THE BASICS
Your digital marketing strategy needs to revolve around content, the days of continuing to pound the market with the same messaging style or following up with potential customers with the same type of email are long gone. Your target demographic wants to see something new that is relevant to them, and a lot of companies are missing the mark.
No longer is it enough for a company to talk about what they could do, now potential customers want to see what you can do. If you don’t have new relevant content to share, then how can customers be intrigued enough to see what you’re offering?
Explore the two main content categories and how we’ve been helping industrial companies DOMINATE by creating over 2K pieces of content per year.
Written Content
White Papers
Articles
Brochures
Line Cards
Technical PDFs
While video content is seeing an explosive upward trend with no indication of stopping, that doesn’t mean that you can simply push written content off to the side.
Written content such as articles and blogs play a key role in any SEO strategy, as these pages are the ones whose keywords will contribute the most to SEO metrics. The only way to improve SEO positions/rankings is to continuously create content that is relevant to your target demographic.
Combining search terms/themes that you’re focused on with our own in-depth research/auditing on your industry and competitors, we have a lot of data at our fingertips. We then take that research and produce a content written content strategy, including a monthly content calendar for your review. We write casual blogs and articles targeted toward earning and keeping customers’ interest, as well as technical content like white papers to explain more complex, in-depth concepts that aren’t well suited to video.
Industrial video Production
Social Media
Website & YouTube
Video & Photo Shoots
Corporate Videos
Interviews & Testimonials
Creative videos play an important role in marketing initiatives, and they have since 2016, grown in popularity every year.
At least 50% of your target demographic would rather watch a video than read lines of text, and video is what people most frequently stop their social feeds on. By investing in video content, whether that’s background website videos or updated corporate videos, you are staying with the latest marketing tactics that are performing the best.
Once our team completes the discovery phase of the project, we create the content strategy to ensure the content matches the purpose and distribution methods. We travel on-site to your facility and spend 1-3 days shooting all of the content that we need. Within 3-4 weeks we have the final edited content (20-30 videos) and are ready for distribution campaigns.
