Industrial
Lead Generation
Not like any other lead generation program available, we have over 50 years of direct industrial sales experience. We’ve walked in your shoes and worked with companies and individuals every day helping grow their revenue with our industrial lead generation tactics.
If your revenue growth is currently flat or if you’re trying to break into a new industry, our industrial lead generation program is the missing piece of your sales effort.
$46,250,000
Revenue
Generated
554
Projects
Rewarded
53
Clients
Served
Sales As A Service
We don’t simply engineer a strategy and then hand it off. Instead, we roll up our sleeves and work with you on the execution, providing expert guidance throughout the process to ensure that each client becomes a success story.
Our Industrial Lead Generation services are broken down into a few different programs below. Everything is 100% customizable so our team can provide the EXACT solution to help you dominate.
- ✅ CRM & Pipeline Management
- ✅ Email Marketing
- ✅ Lead List Building
- ❌ Cold Calling / Appointment Setting
- ❌ Web / Landing Page Optimization
- ❌ Deal Closing / Assigned Territory
- OPTIONAL ADD ONS
- Sales Team Management
- LinkedIn Profile Management
- Technical Sales University Access
- ✅ CRM & Pipeline Management
- ✅ Email Marketing
- ✅ Lead List Building
- ✅ Cold Calling / Appointment Setting
- ✅ Web / Landing Page Optimization
- ❌ Deal Closing / Assigned Territory
- OPTIONAL ADD ONS
- Sales Team Management
- LinkedIn Profile Management
- Technical Sales University Access
- ✅ CRM & Pipeline Management
- ✅ Email Marketing
- ✅ Lead List Building
- ✅ Cold Calling / Appointment Setting
- ✅ Web / Landing Page Optimization
- ✅ Deal Closing / Assigned Territory
- OPTIONAL ADD ONS
- Sales Team Management
- LinkedIn Profile Management
- Technical Sales University Access
Increase Your Revenue
The most common reason our clients choose to partner with MFG Tribe is that they are tired of working with companies that don’t understand their industry, product, service, or target demographic.
We KNOW industrial and our industrial lead generation service is designed to provide you with the fastest results and new opportunities to grow revenue. With over 50 years of experience selling directly for industrial and manufacturing companies, there is not a single company in the world that provides the type of results or services specifically to the industrial/manufacturing market.
Cold Calling
Email Marketing
Social Media Prospecting
Pipeline Development
Stop Waiting
You may have tried industrial lead generation in the past and it didn’t work. That’s because the company you chose didn’t have the experience or knowledge of how to make an IMMEDIATE impact on your industrial sales pipeline.
Sales as a Service Benefits to Industrial Companies
Cold/Warm Calling & Appointment Setting
When properly utilized, the phone can be a powerful tool in lead generation activities. The problem is, most salespeople are either; scared of it, don’t use it enough, or don’t think that it works. Since 2016, we have been using “the phone” as a major tool to bring opportunities to our clients for all of those contacts that aren’t engaging in outbound email or social outreach. Sometimes, the fastest way to generate opportunities NOW is to pick up the phone and call your lead list.
Ways We Use The Phone
Every client we work with has specific needs, therefore our involvement is customized around what’s missing in their sales activity and how we can make the biggest impact. Below are some examples of the types of call activities that we complete for our clients, based on the particular package chosen:
- Cold Calling
- Booking Appointments
- Follow-Ups
- Warm Calls
- Lead Qualification (SQL)
- Website Lead Qualification
Tracking Our Activities
An ideal situation would be for our clients to be using HubSpot or a similar CRM system so we can easily integrate with your lead lists, place calls using a VOIP and run reporting through the CRM system. Once a lead is “qualified” we can then easily assign it to the proper employee at your company.
Generating Opportunities
Producing high levels of sales activities is great, but it holds less weight if the leads generated aren’t turning into REAL opportunities for our clients. We are not a call center, we are your sales partner, therefore we need open communication on the status of all leads generated once they are turned over to you and your open opportunities that were generated from our activities. All of this data is tracked on a monthly basis.
Email Marketing
For the past 5 years, MFG Tribe has perfected the process of email marketing to provide value rather than spamming. All of our practices are focused on providing value to your audience as the main priority, while seeking high levels of engagement.
Workflows / Campaigns
There are a few initial workflow automation campaigns that we will set up to get your HubSpot working for you everyday:
- Cold Contact: When a new cold lead is imported into HubSpot, they will be enrolled into a 5-email workflow. The purpose of this workflow is to provide some initial information to cold contacts and begin the sales process. This then allows salespeople to “follow up” on an email that was sent to the contact.
- Nurture: Any contacts that have not engaged in email or outbound sales attempts will be enrolled in a long nurture drip campaign.
- Existing Clients: All of your existing clients should be receiving content from you on a monthly basis so you can stay top of mind for their future needs.
Types of Emails / Workflows
- Cold Contacts / New Leads
- Hot Leads
- Lead Nurturing
- Warm Leads
- Website Form Fills
- Content Distribution (if applicable)
Performance Management
- Monthly review of workflow performance
- Create and manage new lists based on workflow performance
- Create additional workflows as needed on a monthly basis for higher-engaged contacts
- Customization of performance dashboards as needed
Lead List Building
Since 2018 we have been utilizing ZoomInfo for all of our lead list-building needs, they have proven to be the lear with the most up-to-date and accurate data available. While no data company’s information is 100% accurate, ZoomInfo leads the pack with an average of 95% accuracy.
We Build Custom Lists
We work with you to determine your exact target demographic based on numerous filtering criteria:
- We can reverse engineer an existing list of your customers that are considered “ideal”
- Build out new lists bases on: Company industry, location, employee size. Contact job function, job title, management level.
How We Customize Lists Specifically for Your Company
- We export a “preview file” so you can verify that the list we’ve curated is a “good fit”.
- Once approved, we export the data with email and phone numbers included
- We import the new leads into HubSpot, assign them accordingly, and begin building out custom lists and workflows for email marketing automation.
- Once imported into HubSpot, your company owns all data records.
CRM & Pipeline Management
As a HubSpot Partner, we have all of the knowledge your team needs to not only get your system set up and optimized, but we know all of the specific tools and areas that need your attention the most. Because we only work with Industrial/Manufacturing companies, we only require a minimal amount of upfront information before we can get you up and running.
Setup, Optimization, and Monthly Management
Whether you have an existing HubSpot license or are having us set up a new system, we still review all of the areas below and get the system set up correctly.
- Custom Properties
- Contact Scoring
- Dashboard and Reporting
- Lists & Triggers
- Custom Workflows/Automation
- Website Live Chat
- Sales Pipelines
- Pipeline Triggers & Automation
- Deal Stages
- Website Forms
- Call Integration
- Revenue & Activity Goals
Sales Team Management
For clients that need us to help with their sales team management, we’ve created the “sales team management” service. Technical Sales has changed over the past few years, it’s less about “buy from me” and more about increasing your brand awareness, giving value, and then asking for something in return (time).
What We Do: Teach While We Hold Accountable
We work with your existing sales team to continue training on technical sales in all aspects and set the weekly activity level goals that are expected to produce the results your company is working towards.
Everything we setup will be customized around your products/services, past history of performance, and growth goals. We will be laying the foundation for a robust sales process and expectations of existing and future salespeople that are hired on your team.
Set Weekly Activity Goals & Monthly Quotas
Weekly goals for:
- Phone calls
- LinkedIn connection requests
- LinkedIn messaging
- Direct emailing
- Cold personal visits, etc.
Monthly goals related to quotas:
- Monthly deals created
- Monthly revenue generated
- Deal pipeline stages, etc.
We hold a 30-minute monthly meeting on a Friday
- Review the monthly performance
- Answer questions
- Elaborate on sales techniques
- Discuss current open deals
- Strategize on the next steps for stuck deals
- Review outcomes of all sales activity
- Discuss target demographics