Industrial Marketing Blog
With all of the advice published in the marketing world and all of the digital marketing blogs, the biggest hurdle for companies is figuring out which strategies and tactics apply to their specific business. While the highest level of marketing strategies can cross-pollinate, you could be wasting your time putting attention on things that won’t produce the best ROI.
Our industrial marketing blogs are intended to not only provide you with the high level strategy but focused around actionable tactics that you can implement immediately.
Latest Content
Building Your Industrial Prospect List with LinkedIn Sales Navigator
Building Your Industrial Prospect List with LinkedIn Sales Navigator If you are in account-based marketing or account-based sales, you may be wondering how you can expand your reach to people and companies to help you meet your goals. Most of you know that native LinkedIn is a great [...]
SEO for Manufacturers and Industrial Companies – How to Boost Google Positions
SEO for Manufacturers and Industrial Companies - How to Boost Google Positions One of the most crucial aspects of industrial marketing is industrial SEO. This is how you can help your website get to the top of Google, or at least rank higher compared to your competitors. First, [...]
Industrial Video Marketing Guide in 2021
Industrial Video Marketing Guide in 2021 2021 is wrapping up and this year you’ve probably realized that industrial video marketing works. You know it’s an effective industrial marketing technique, but the big questions remain, “What should I do?” and “How do I get started?” More importantly, “What kind [...]
LinkedIn Content Strategy for Industrial Marketing
LinkedIn Content Strategy for Industrial Marketing If you’re in industrial marketing or industrial sales, you should already be using LinkedIn as part of your industrial marketing techniques. If you aren’t yet, you should start using it as soon as possible. LinkedIn is the most popular social media platform [...]
Content Marketing Strategy for Industrial Companies: Part 1
Content Marketing Strategy for Industrial Companies: Part 1 Content marketing for manufacturers should now be part of standard industrial marketing techniques of companies in technical or industrial sales. If you are creating content, whether on your own or through a manufacturing marketing agency, you should think of your [...]
Content Marketing for Industrial and Manufacturing Companies
Content Marketing for Industrial and Manufacturing Companies Content marketing is one of the current trends in industrial marketing today. Technical marketing engineers should no longer rely on cold calls, trade shows, or emails to reach out to prospects. Although these marketing techniques still have value, they are no [...]
Industrial Companies: How to Thrive in 2021
Industrial Companies: How to Thrive in 2021 We’re well into 2021 and close to wrapping up another year with the COVID-19 pandemic still making its presence felt. For industrial sales and industrial marketing, everything has changed in the last eighteen months. Because of the loss of sales during [...]
Industrial Marketing Strategy: 6 Steps to Dominate
Industrial Marketing Strategy: 6 Steps to Dominate Being in industrial and manufacturing services means you’re using equipment and machines to create and offer industrial services for other companies. This means you need an industrial marketing strategy to help you execute an effective B2B marketing campaign. Remember that B2B [...]
Content Marketing Tips for Manufacturers: Increase Your Views
Content Marketing Tips for Manufacturers: Increase Your Views Create Content To start content marketing, the first step is to create content. There are two ways to do this; you can hire a manufacturing marketing agency to create content for your business or create it yourself. Whether you hire [...]
B2B Industrial Website Design Optimization Guide
B2B Industrial Website Design Optimization Guide How to Maximize Your Industrial WebsiteThere are different ways to go about digital marketing for manufacturers. Many companies, both B2C and B2B, use social media platforms like Instagram or LinkedIn to promote their products and services. Whatever platform or strategy you use for digital [...]
Digital Marketing Agency Structure
Digital Marketing Agency Structure Many of you have been wondering how to structure your digital marketing agency to optimize content marketing for manufacturers. Most marketing agencies are set up in 1 of 3 fashions: traditional, remote, and hybrid. The Three Digital Marketing Agency Styles 1. Traditional Style: The [...]
Industrial Advertising: Google Ads vs. Social Media Advertising
Industrial Advertising: Google Ads vs. Social Media Advertising Whether you have an industrial advertising strategy in the works or want to get started on your manufacturing marketing campaign, every dollar matters. In the beginning, there are a few questions to ask yourself. Whose attention are you trying to get? Where [...]