Industrial Marketing Blog
With all of the advice published in the marketing world and all of the digital marketing blogs, the biggest hurdle for companies is figuring out which strategies and tactics apply to their specific business. While the highest level of marketing strategies can cross-pollinate, you could be wasting your time putting attention on things that won’t produce the best ROI.
Our industrial marketing blogs are intended to not only provide you with the high level strategy but focused around actionable tactics that you can implement immediately.
Latest Content
The Industrial Web Design Process: Working with an Industrial Marketing Agency
The Industrial Web Design Process: Working with an Industrial Marketing Agency Are you considering working with a manufacturing marketing agency to update or overhaul your company website? You might be about to start or maybe you’re at the tail end of the process already. Either way, here are [...]
Industrial Marketing Isn’t One Size Fits All
Industrial Marketing Isn’t One Size Fits All There are two general buckets in industrial marketing: products and services. Although industrial marketing techniques and strategies have the same pillars and areas to focus on, execution is going to be different depending on your market. You will need to look [...]
Advertising Budget: How to Think Like an Industrial Marketing Agency
Advertising Budget: How to Think Like an Industrial Marketing Agency You want to make the most out of every single dollar you spend on marketing and advertising if you’re an industrial company or manufacturer, especially if you have a young business. To have an idea of how much [...]
Paid vs. Organic Content: Your Best Industrial Marketing Strategy
Paid vs. Organic Content: Your Best Industrial Marketing Strategy More and more manufacturing companies are looking for an industrial marketing strategy that can help them stand out from the competition. One of the easiest ways to do this is by creating an online presence with both paid and [...]
2021 Trade Show Marketing for Industrial and Manufacturing Companies
5 Industrial Marketing Tips for Trade Shows in 2021 It’s 2021 and everything new and exciting seems to be virtual: meetings, medical consultations, parties, and even brand experiences. But as vaccination programs roll out and the world begins to gradually re-open, opportunities for in-person events are popping up [...]
Why Video Marketing is So Effective for Manufacturing Companies
Why Video Marketing is So Effective for Manufacturing Companies Every minute, roughly 500 hours of video content is uploaded to YouTube. This seems on track with a prediction from IT leader Cisco that by 2022, online videos will make up more than 82% of all consumer internet traffic. [...]
LinkedIn Advertising for Industrial Companies
LinkedIn Advertising for Industrial Companies If you’re struggling to make your paid and targeted content perform well, then you’re doing some-thing wrong. More often than not, it means you’re targeting the wrong advertising platforms. For years, industrial companies have relied on Google AdWords and Facebook in order to [...]
The Simple Formula for Humanizing Your B2B Manufacturing Brand
The Simple Formula for Humanizing Your B2B Manufacturing Brand At one point or another, I’m sure everyone has stumbled upon boring B2B manufacturing content. You know what I’m talking about - an article or video talking up the company and ranting about how revo-lutionary their products and services [...]
The Importance of Optimizing Google My Business (GMB) for Contract Manufacturers
The Importance of Optimizing Google My Business (GMB) for Contract Manufacturers SEO is one of the most important marketing tactics for companies in the B2B space. For this reason, it is also one of the most used tactics. For manufacturing companies, we can simplify the way we look [...]
Industrial and Manufacturing Marketing: How to Increase Sales
Industrial and Manufacturing Marketing: How to Increase Sales All industries require an excellent strategic marketing plan to succeed, and the industrial and manufacturing sector is no exception. However, the marketability of the manufacturing industry is more complex compared to other industries because the products and services a manufacturing [...]
Manufacturing Companies: How to Increase Your LinkedIn Page Followers
Manufacturing Companies: How to Increase Your LinkedIn Page Followers LinkedIn is not just for job applicants looking for employment. It is the best place for businesses to connect, and the manufacturing industry is no exception to that. Manufacturing companies are great at utilizing this avenue to increase brand [...]
Tips on Building a Subscribed Audience for Your Manufacturing Company
Tips on Building a Subscribed Audience for Your Manufacturing Company Behind every successful manufacturing company is a well-executed marketing strategy built around a specific target market in mind. Aided by technology, marketing has flourished, especially during the transition to the digital space and social media marketing, SEO, content [...]