ARE YOU DOMINATING YOUR INDUSTRY?

INDUSTRIAL MARKETING AGENCY 

Industrial companies and Manufacturers today need to stand out from the competition to generate new opportunities to increase revenue and generate RFQs. Without the right digital marketing strategy, built by an industrial marketing agency that knows YOUR industry you will get lost in the crowd.

Are you tired of working with a marketing agency that doesn’t understand the Industrial landscape?

You need an industrial marketing agency that understands how to sell and market to people in; Engineering, Operations, and Purchasing leading the strategy conversations and then executing to provide massive results.

Marketing for industrial manufacturing companies requires a different approach than a typical B2B company. Whether you’re a sales/marketing department of 1 or you have a team of 300+, our industrial marketing agency is here to assist you with the most advanced tactics to generate revenue and ROI.

We are an industrial sales and marketing agency whose sole mission is to help industrial companies dominate their space. You will not find another industrial marketing agency with a more robust cutting-edge strategy incorporating; Content Marketing, Video Production, SEO, Social Media Marketing, and PPC on multiple platforms.

We also offer Sales-as-a-Service programs to your technical sales staff to provide your team with qualified opportunities to close!

OUR SUCCESS IN NUMBERS

1,889

PROJECTS AWARDED

$166.4M+

REVENUE GENERATED

174

CLIENTS SERVED

OUR EXPERTISE

CONTENT MARKETING

WEB & SEO

SOCIAL MEDIA MANAGEMENT

ADVERTISING / PPC

LEAD GENERATION

SALES TRAINING

SALES STRATEGY

SALES MANAGEMENT

CONTENT MARKETING

WEB & SEO

SOCIAL MEDIA MANAGEMENT

ADVERTISING / PPC

LEAD GENERATION

SALES TRAINING

SALES STRATEGY

SALES MANAGEMENT

Industrial Services

Industrial Sales and Marketing for industrial service companies require a significant amount of industry experience to quickly understand your vertical and how to make you stand out. With over 40+ years of experience in your shoes, there is not another industrial marketing agency that knows your daily struggles firsthand, and how to make significant impacts on day 1.

Our expertise runs deep when working with industrial service companies that sell to departments such as;

➜ Operations
➜ Engineering
➜ Purchasing
➜ Facilities Management
➜Quality Assurance, and many more.

Most of our clients that are in the category of “Industrial Services” would be either marketing their niche expertise to an industrial/manufacturing sector OR they have the team and equipment to produce physical parts for OEMs. Some of these industrial services would be;

➜ Machining shops, Job Shops, Metal Fabrication, Stamping, Forming
➜ Plastic Molding (all forms)
➜ Robotic Integrators
➜ Engineering, etc.

Regardless of your specific niche or industrial vertical, we have the expertise to help you dominate your industry.

Industrial Products

We are selective with what type of Industrial Product companies we work with because we want to provide the biggest positive impact on your revenue and stay in our area of expertise. Our typical clients that sell industrial products are sold to the below job functions;

➜ Engineers
➜ Operations
➜ Purchasing
➜ Industrial Facilities

Our other industrial product clients are selling something that is technical in nature and requires a higher level of knowledge/understanding to properly market/sell it. With our industrial background, we can quickly develop a robust strategy that highlights the value proposition while also focusing on exactly how to gain market share over the competition.

To effectively and efficiently market and sell Industrial Products, you need to partner with an Industrial Marketing Agency that can quickly comprehend and implement a strategy that will provide massive results.

MARKETS WE SERVE

CONTRACT MANUFACTURING

FABRICATORS

OEM PRODUCTS

ROBOTICS

DISTRIBUTORS

LET’S CONNECT AND DISCUSS YOUR GOALS TODAY!

THERE ARE 5 KEY AREAS THAT WE INITIALLY FOCUS ON

THE WEBSITE

No matter if you are going for industrial products or industrial services you are going for, your website has to be ready to perform. It doesn’t have to be perfect, however, it has to be ready to take the traffic that comes to your site wherever you are sending it to, and do something with it.

This means having everything clear, where are they going to, ie. your home page, landing pages, specific products or services pages, and your call to action are all extremely important. You want to make sure that your pages, products, services, and your calls to action are optimized to convert potential customers to whatever it is you’re trying to convert them with.

This is the driving factor for brand awareness, revenue, and growth. Content is broken out into two buckets, written -vs- video content. How we as a team execute that content is going to depend on exactly what it is that you’re going to be doing.

If you’re doing manufacturing or industrial as a service, then we will want to show off that service. For the services side, we are going to focus on building your presence primarily on LinkedIn. We will provide written content for both your website and your social media postings.

If you’re an industrial products company such as a machine shop or a company that makes interesting things we will want to showcase your product pictures. For the product side, we are going to build your presence on Instagram and LinkedIn. Again, we will balance it out with written content for your website and social media postings.

One-half of people want to read, while the other half wants to watch a video, so you need to appease both sectors. Google still ranks articles very high, but with them owning YouTube and with all the videos rolling out, it is neck and neck which one is going to get ranked higher. There needs to be a focus on the written content just as much as video content.

How we go about that will depend again on what it is specifically that you do – industrial service or industrial products. Some areas we need to focus on:

  • It needs to be put on social media and have an active presence. Social is going to be your quickest way to get your content in front of people.
  • Take that content and send it out via email. If you’re doing email marketing, creating an article is going to be easier to distribute to people. It’s the fastest way to provide some sort of value to people before you go in and ask them for their attention back and give you a sale or a conversation or potential sale.
  • Use that content on your website. Taking the written content and strategically positioning it on your website in the areas that you know people go: look at your Google Analytics for your website and see the top landing pages and top total page views counts. Look at that data and you’re going to want to make sure your content is relevant on those pages and is there.

You have to follow up with every opportunity. Doing this with different means and ways is extremely important because that’s the only way you’re going to close that deal. This means from a sales perspective, marketing sends opportunities and leads to the sales staff. You always have to follow up whether it is through email, phone calls, or LinkedIn messages. Follow-up is important because that’s the difference between people that close a lot of deals and make money and those that don’t.

Whether you are doing the follow-up internally, or you partner with MFG Tribe to do it for you, this is what separates those that grow quickly and those that don’t.

If you want to speed it up, advertising is a great way to do so while you are working on your organic and your SEO to rank and to continue to have Google crawl your pages. You have to be strategic about it, so doing things like Google Search, Google Display, focusing on LinkedIn strategic searches, and doing things like display advertising or email are great ways if done correctly. Going after a specific group of accounts, types, personas, and titles, can be extremely effective for you. This will give you a boost while you wait for all of the organic content to start ranking.

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