When it comes to Industrial and Manufacturing Marketing for industrial service or industrial products companies, we believe there is no cookie-cutter approach to it. Each of these is different and while they have the same pillar foundation to focus on, you could go down one direction or another, depending on what exactly you do.
From a services standpoint, whether you are serving industrial companies and doing facilities, have manufacturing as a service, machine shops, injection molding, plastics, or robotics, your execution will be different versus a company selling an industrial product. The area that you will be focusing on is where businesses are looking for your services. This is where doing more advertising on LinkedIn and Google search will give you a better ROI. This is also the same if your industrial product is sold to manufacturing or other industrial companies.
If your industrial products are sold to consumers, your focus will be different, because it’s not B2B, but rather B2C. The area that you will be focusing on is driven more toward where those consumers are going to spend their time and so you get a greater ROI. This is where doing more advertising on Facebook and Instagram makes more sense than doing advertising on LinkedIn. You have to think of it from a consumer point of view.