This is the driving factor for brand awareness, revenue, and growth. Content is broken out into two buckets, written -vs- video content. How we as a team execute that content is going to depend on exactly what it is that you’re going to be doing.
If you’re doing manufacturing or industrial as a service, then we will want to show off that service. For the services side, we are going to focus on building your presence primarily on LinkedIn. We will provide written content for both your website and your social media postings.
If you’re an industrial products company such as a machine shop or a company that makes interesting things we will want to showcase your product pictures. For the product side, we are going to build your presence on Instagram and LinkedIn. Again, we will balance it out with written content for your website and social media postings.
One-half of people want to read, while the other half wants to watch a video, so you need to appease both sectors. Google still ranks articles very high, but with them owning YouTube and with all the videos rolling out, it is neck and neck which one is going to get ranked higher. There needs to be a focus on the written content just as much as video content.