Whether you call this section your blog, news or resources, you need to have some section where you’re updating content. The landscape for Industrial Services and Industrial Products is very competitive, so you have to be creating content on a regular basis. Posting content regularly is what drives the likelihood of you increasing your positions in Google for SEO.
Depending on where your marketing efforts currently are, building your brand awareness and having Google rank your pages higher may take some time. This is primarily because of how Google’s ranking system works, which means the sooner content is posted on your website, the sooner it starts to build that history. Google also increases ranking when additions are made to current content pages and will give your page bonus points for that as well. Hence another reason why page optimization is so important.
This should be a mix of written and video content that showcases your industrial products and industrial services, with categories for them. Those landing pages should be rich with content, but allow someone to quickly go to whatever category they are interested in.
Posts should have two calls to action for them, one in the middle and one at the end. The middle call to action could suggest they sign up for a newsletter. At the bottom of your article or video you could have, schedule a call with us, check out this next piece of content, or look over our services. Whatever you feel is relevant to a potential client.