Industrial Website Design & SEO2022-09-30T13:02:52-05:00

Merging
Creative
with
Purpose

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Conversion Focused
Industrial Web Design

Our web design and development project include more than just an awesome UX and cool graphics, we focus heavily on the marketing side to make sure your site is set up for direct advertising campaigns and strategic brand awareness. As a full-service digital marketing agency, we are forward-thinking with our web design… once your site is done, how will you drive traffic to it?

With our web design agency resources, we have the teams in place to handle all aspects of your website making sure that it will get organic traffic and be ready for those marketing campaigns.

Speed

Your website project shouldn’t take forever, we complete it faster because we understand your industry.

Content

We can write up to 75% of your content for you, so you don’t have to bang your head against the wall.

Expertise

No one-trick ponies here, we have experience in all web design and development languages.

Forward

We create for the future state of your business, not just where you’re at today so you can stand out.

SEO Expert

We will perform a full SEO analysis, and research competitors and keywords before we begin crafting our strategy.

Maintenance

Things break, and need to be optimized or changed down the road… no worries, we’ve got you covered.

Speed

Your website project shouldn’t take forever, we complete faster because we understand your industry.

Content

We can write up to 75% of your content for you, so you don’t have to bang your head against the wall.

Expertise

No one trick ponies here, we have experience in all web design and development languages.

Forward

We create for the future state of your business, not just where you’re at today so you can stand out.

SEO Expert

We will perform a full SEO analysis, and research competitors and keywords before we begin crafting our strategy.

Maintenance

Things break, need to be optimized or changed down the road… no worries, we’ve got you covered.

A Different
SEO Approach

If your website content doesn’t match what users want to see or if your website simply doesn’t have enough content for the algorithms to determine whether it’s worthwhile for users, your rankings will drop and your website will be buried beneath your competitors’ websites.

We stay ahead of most companies by tracking the SEO volatility on a daily basis and react to the changes/effects immediately, instead of waiting for you to tell us.

Audit

All SEO projects begin with a full digital health audit so we can understand the current state of your website (on-page) and your backlinks/referrals (off-page).

– SEO Health Scoring: Keywords, Backlinks, Site Structure, Page Speed, Links, Titles & Meta, Alt Image Text, Page Word Count, Duplicate Text, Errors / Warnings / Notices
– Website Design & UX

Research

We perform comprehensive research on what the best keywords should be based on your services/products and compare the monthly search volume against it. Then we assign a keyword phrase to each page of your website and begin analyzing the content for new copywriting.

– Themes, Keywords & Phrases
– Monthly search volume analysis
– Competition analysis including organic traffic, keywords, referrals, PPC campaigns

Implement

After the SEO strategy is established, we implement an efficient and aggressive process. Speed is the main driving force, and everything must begin immediately to start tracking the results.

– Website content optimized based on a new strategy and audit report
– All errors from the audit report are corrected

CMS

We have experience in all of the top CMS platforms including WordPress, Magento, Drupal, etc.

PHP & ASP.Net

Best used for ecommerce and companies with inventory tracking systems, we can code everything.

Mobile Responsive

All websites we design and develop are optimized for each device, this is a must-have.

Ecommerce

Significant experience developing a creative front end with a sophisticated back end in various industries.

Javascript

Our knowledge allows us to create come pretty cool interactive websites, and when things break we know how to fix them efficiently.

HTML & CSS

The foundation language of taking something normal and making it stand out, you won’t hear us say that can’t be done.

Website Design For SEO Performance

Your website is the backbone of all your digital marketing strategy.  Even if you are doing some type of marketing, whether it is social media, video creating or content marketing, everything goes back to your website.  This is why your website is the most important piece of your industrial marketing. 

Think of it as a hub for your marketing strategy to distribute from.  If you create content, have new graphics, new services or products that your company is offering, it goes on the website.  From there you’re going to distribute it out onto all of the different distribution sources.  Whether it is on social media, email marketing or you’re leaving brochures, everything is going back to the website.  

Key areas we focus on

It should be edge to edge.  You do not have to fill the whole space with content and you can shift content to one side or the other and even have some centered areas. However, you still want the overall experience to be full width because that’s real estate you can’t afford to lose.

Your landing pages need to be just as beautiful as your homepage. You need to look at the overall user experience of your site, the UX and the UI, and you want to make sure everything is as beautiful as the best landing page you have. Your calls to actions are in there and that the images and graphics are at the highest level to be able to take your traffic and convert them. 

If your internal pages are not a good experience, such as a products or services page, you could very likely lose their attention. A potential customer may click on another one of your pages, but if that experience disappoints again they could bounce at that point.Show them what your brand is all about.

We do not believe your menu structure should be over-stuffed. Best practice is to go no more than two levels. You can have a services page or products page, that takes a potential client to a landing page that has sections of those industrial services and manufactured products you offer. They can then click on the service or product they are looking for and it takes them directly where they want to go.

This keeps things simple, clear and provides a better user experience for all of the visitors to your industrial website, especially mobile device users.

Whether you call this section your blog, news or resources, you need to have some section where you’re updating content. The landscape for Industrial Services and Industrial Products is very competitive, so you have to be creating content on a regular basis. Posting content regularly is what drives the likelihood of you increasing your positions in Google for SEO. 

Depending on where your marketing efforts currently are, building your brand awareness and having Google rank your pages higher may take some time.  This is primarily because of how Google’s ranking system works, which means the sooner content is posted on your website, the sooner it starts to build that history.  Google also increases ranking when additions are made to current content pages and will give your page bonus points for that as well.  Hence another reason why page optimization is so important.

This should be a mix of written and video content that showcases your industrial products and industrial services, with categories for them. Those landing pages should be rich with content, but allow someone to quickly go to whatever category they are interested in.

Posts should have two calls to action for them, one in the middle and one at the end. The middle call to action could suggest they sign up for a newsletter.  At the bottom of your article or video you could have, schedule a call with us, check out this next piece of content, or look over our services. Whatever you feel is relevant to a potential client.

Your calls to action need to be simple and easy to fill out. They need to be spread throughout every single page of your website. When you get to your “Contact Us Page”, you need to have your main form here.  You can drive traffic there, to say “If you want to talk to us click here”.  That is just a button that then goes to the call to action on the contact us page and it allows them to fill it out.  

When they arrive at that form, do not make it super lengthy. If it is, people are not going to fill it out. It should be simple and very to the point. If you are doing RFQ’s because you are in manufacturing and industrial, you need to understand that people may not want to fill out a bunch of information, such as dropdowns. At a minimum you want to collect who they are, who they work for, their contact information, and possibly their title.

As marketers you also want to know how they found you? You could have a drop down or a radial button, that asks if they found you on social media, a tradeshow, a blog post or an advertisement. This will help you to understand what is working, so making this field mandatory is one way of capturing that information.  

How quickly your website loads is very important.  You don’t want it to take over 9 seconds maximum to load.  The optimal load speed is 2 to 5 seconds, especially if you have video content on these pages.

There are two ways to make sure your website will load faster.  One is to have cache on your website.  Whether it is through a wordpress plug in or through a local cache system, making sure your website is cached will speed up your loading time.

The second way to really speed up your website is to have a CDN, a content delivery network.  Essentially what this does is they pull a copy of your site so it can load really fast, to the server of the user most local. Without it, they are pulling it from a larger hub and it is not pulling local.

With a CDN you can go from a 9 second load time to 2-3 seconds and this is usually a very cheap way of speeding up your industrial or services website.

Your system should be tied to Google Analytics. You can extract so much information off of it and you should be looking at that data often.

If you’re working with an industrial marketing agency, they should be giving you monthly reports. This should include what are your top 10 landing pages, what are your top 10 pages on your website, how are people exiting your site and where is the traffic coming from.

Another key point that we as a marketing agency look at is where do they come from geographically. The reason for this is because you may be wanting to hit a certain market and out of the country is not your focus.

This data should be utilized to see how you are doing with your marketing strategy.  Is there a sticking point on your site where people are leaving?  Are there trends that you can see?  Is your social media picking up or is it declining?  Compare it month over month and quarter over quarter to make sure you are going down the right path.  

Tying in your website to Google Analytics is essentially the checks and balance to what was done upfront. If you invested a lot of money on your website, you want to make sure it is performing well.

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Frequently Asked Questions

There are two aspects, if your on-page SEO has been completed (what you see on your site) then now it’s time to work in the background with Off-page SEO and begin closely tracking your position rankings on a weekly basis. Off-page SEO is one contributing tactic on how you will go from an organic ranking of position 89 to 26 and then eventually to page 1 of Google results for your focused keyword/phrase.

On-page SEO is everything on your physical website that tells Google what your content is about and what you’re an expert in. There are numerous aspects of on-page SEO, but here are a few; H1, H2, H3 Tags, Title and Meta Description, Page URL, Keyword Density, Alt Image Tags, Schema Markup & Rich Text Snippets, etc. The on-page SEO needs to be optimized before any other activities begin to get the best ROI. On all new website projects, on-page SEO is included.

Once your On-Page SEO is optimized, we need to convince Google bots that you’re an SME (subject matter expert) and that people trust and respect your website. This is done through various “White-Hat” proprietary tactics that we use to increase position rankings with an aggressive offensive strategy.

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