What’s the purpose of creating content every month? Besides the highly beneficial factor of contributing to your overall SEO strategy, content is what people want to see. Whether it’s something educational, entertaining, or informative the “market” has made it clear that content is the deciding factor to gain attention. Not enough companies in the industrial landscape are understanding this and they are missing out on significant opportunities for brand awareness.
Most marketing agencies know that consistently posting written content is one of the key ways of ranking on Google. While video has become extremely popular, there is still a sector of the market that likes to read. There are also some technical aspects for industrial companies, that can be best explained and understood in writing, rather than in video.
One of our industrial manufacturing clients has equations and solution examples on their site. This a wonderful tool for engineers to go back to and reference. In this case, it is all about the user experience and what makes it easier for them to retrieve information quickly, rather than pilfering through a video each time they need that information.
Written content can come in many forms for our industrial and manufacturing clients. If you are looking for higher SEO results, we recommend strategically focused articles that are posted to your blog or latest news, however you have it listed on your website. For most of our clients, we post a new article to their site every other week. We also write a range of technical papers such as white papers and product brochures, just to name a few.