Industrial Marketing Blog

Tools to Increase Engagement on Your Industrial Marketing Content

Tools to Increase Engagement on Your Industrial Marketing Content When you’re targeting a niche market like manufacturing or the industrial sector, it can be difficult to keep your digital audience engaged with your posts. While many other sectors can take advantage of the latest social media trends to [...]

2024-03-06T13:08:05-06:00September 11th, 2023|

Leveraging the Most Effective PPC Platforms

Leveraging the Most Effective PPC Platforms Before You Start an Industrial Advertising Campaign So, you think you’re ready to start a PPC campaign for industrial advertising. Before you begin, take a step back to evaluate your strategy by answering a few questions: Do you understand the online habits of [...]

2024-03-06T13:08:28-06:00September 8th, 2023|

Industrial Advertising: Google Ads vs. Social Media Advertising

Industrial Advertising: Google Ads vs. Social Media Advertising Whether you have an industrial advertising strategy in the works or want to get started on your manufacturing marketing campaign, every dollar matters. In the beginning, there are a few questions to ask yourself. Whose attention are you trying to get? Where [...]

2024-03-06T13:12:14-06:00September 8th, 2021|

Advertising Budget: How to Think Like an Industrial Marketing Agency

Advertising Budget: How to Think Like an Industrial Marketing Agency You want to make the most out of every single dollar you spend on marketing and advertising if you’re an industrial company or manufacturer, especially if you have a young business. To have an idea of how much [...]

2022-08-30T06:45:45-05:00August 11th, 2021|

Google Ads Advantage for Industrial Marketing

Google Ads Advantage for Industrial Marketing Google Ads, formerly known as Google AdWords, is a pay-per-click (PPC) online advertising platform that allows businesses to place their website links in optimal spots of the search engine results page (SERP). A lot of manufacturing companies make the mistake of only [...]

2021-04-06T15:35:36-05:00April 5th, 2021|

LinkedIn Marketing – A 2019 Guide to LinkedIn Advertising

LinkedIn Marketing - How to Use LinkedIn Advertising Strategically LinkedIn is a great tool for marketers and salespeople, even before you touch the platform as a space to buy ads. We discuss what types of advertising works best on LinkedIn, and how to use them to your advantage. Kyle [...]

2019-09-17T11:06:50-05:00February 21st, 2019|

LinkedIn Marketing for Plastic Businesses

LinkedIn Marketing for Plastic Businesses Over the last ten years we all have heard the importance of social media and the trends associated with it, but most plastics companies are stuck in the strategy of only sending out twitter posts that get no engagement. Regardless of your hashtags, [...]

2019-09-17T11:07:03-05:00November 12th, 2018|

The Evolution of LinkedIn Advertising for Manufacturers

The Evolution of LinkedIn Advertising for Manufacturers How can LinkedIn advertising produce the best ROI? Before you can look at the specific tactics for LinkedIn, you first need to take a step back and look at the historical advertising trends and tactics that companies have used for years. From [...]

2022-05-19T09:58:53-05:00March 18th, 2018|

Do Your Google AdWords Campaigns Suck? – Vlog 010

Vlog 010 - Do Your Google AdWords Campaigns Suck? Google AdWords is typically a great advertising platform for a lot of companies, unfortunately that isn't usually the case for manufacturing & industrial companies. Why are your campaigns not performing well? Where else should you focus your attention to instead [...]

2019-09-17T11:07:26-05:00March 9th, 2018|

The 7 Issues You Will Face On LinkedIn Advertising

The 7 Issues You Will Face On LinkedIn Advertising LinkedIn has proven to be a very effective advertising source for a lot of B2B companies, and in particular people in the manufacturing sector. If you’re going to go at it alone, and not hire an agency like ours [...]

2019-09-17T11:07:38-05:00March 5th, 2018|