Industrial Advertising: Google Ads vs. Social Media Advertising Whether you have an industrial advertising strategy in the works or want to get started on your manufacturing marketing campaign, every dollar matters. In the beginning, there are a few questions to ask yourself. Whose attention are you trying to get? [...]
Advertising Budget: How to Think Like an Industrial Marketing Agency You want to make the most out of every single dollar you spend on marketing and advertising if you’re an industrial company or manufacturer, especially if you have a young business. To have an idea of how [...]
Google Ads Advantage for Industrial Marketing Google Ads, formerly known as Google AdWords, is a pay-per-click (PPC) online advertising platform that allows businesses to place their website links in optimal spots of the search engine results page (SERP). A lot of manufacturing companies make the mistake of [...]
LinkedIn Marketing - How to Use LinkedIn Advertising Strategically LinkedIn is a great tool for marketers and salespeople, even before you touch the platform as a space to buy ads. We discuss what types of advertising works best on LinkedIn, and how to use them to your advantage. [...]
LinkedIn Marketing for Plastic Businesses Over the last ten years we all have heard the importance of social media and the trends associated with it, but most plastics companies are stuck in the strategy of only sending out twitter posts that get no engagement. Regardless of your [...]
The Evolution of LinkedIn Advertising for Manufacturers How can LinkedIn advertising produce the best ROI? Before you can look at the specific tactics for LinkedIn, you first need to take a step back and look at the historical advertising trends and tactics that companies have used for years. [...]
Vlog 010 - Do Your Google AdWords Campaigns Suck? Google AdWords is typically a great advertising platform for a lot of companies, unfortunately that isn't usually the case for manufacturing & industrial companies. Why are your campaigns not performing well? Where else should you focus your attention to [...]
The 7 Issues You Will Face On LinkedIn Advertising LinkedIn has proven to be a very effective advertising source for a lot of B2B companies, and in particular people in the manufacturing sector. If you’re going to go at it alone, and not hire an agency like [...]
B2B Cold Calls If your employer requires you to make physical cold calls, yes there still are people that do this, then here are some efficient ways to get the most of your time. Begin with establishing your core expectations, or what expectations your manager has and work backwards. How [...]
Small Business: Content Marketing Tips If you're a small business owner, don't get caught up in perfecting your content before you distribute. Focus on quantity to get attention and you will grow every day. With today's technology you have the market at your fingertips to produce content in [...]
