MFG Tribe Live: Your Source for Industrial Marketing Expertise

We’ve all seen the flashy numbers: social media followers, likes, page views, and other metrics that make us feel good. But do they really move the needle in our business? Probably not.

In this session, I’m going to break down why it’s easy to get distracted by these surface-level stats and how you can shift your focus to metrics that actually matter for your industrial sales and marketing efforts. I’ll cover how to identify the KPIs that drive real results, like qualified leads, customer engagement, and conversions, and share practical tips to help you avoid the trap of chasing numbers that don’t make a difference.


If you have ANY questions around Industrial sales or marketing, leave them in the chat and make sure you stay until the end for LIVE Q&A, I'll try to answer all of them! #manufacturing #industrial #cnc #cncmilling #metalfabrication #automotive #injectionmolding #robotics #automation #corrugated #metalworking #industrialmarketing #plastics #metalforming #manufacturingmarketing #industrialautomation #cnc #metals #engineering #kylemilan #austin #texas #live

Sales is full of twists, hard-won successes, and, of course, those pivotal “aha” moments that change everything. We’ll be sharing the wisdom we’ve picked up along the way—insights that could have saved us time, effort, and even some mistakes if we’d known them back then.

From knowing when to push and when to hold back, to understanding the true value of relationships, there’s a lot that we don’t learn in training manuals. We’ll talk candidly about navigating challenging clients, spotting hidden opportunities, and how to think strategically instead of just working harder. Whether you're just starting in sales or looking to sharpen your approach, this session will offer practical takeaways to help you sell smarter and build lasting client relationships.

If you have ANY questions around Industrial sales or marketing, leave them in the chat and make sure you stay until the end for LIVE Q&A, I'll try to answer all of them!

#manufacturing #industrial #cnc #cncmilling #metalfabrication #automotive #injectionmolding #robotics #automation #corrugated #metalworking #industrialmarketing #plastics #metalforming #manufacturingmarketing #industrialautomation #cnc #metals #engineering #kylemilan #austin #texas #live

In an industry that’s all about expertise and long-standing relationships, the idea of "influencers" might seem out of place. But believe it or not, some companies are starting to work with influencers to drive brand awareness, reach specific audiences, and even build trust in areas like manufacturing and B2B services.

In this live session, I'll be breaking down some real-world examples and sharing thoughts on where I think influencers might add value (or not) in our space. Are they just hype, or could they be a new way to connect with customers and drive growth?

If you have ANY questions around Industrial sales or marketing, leave them in the chat and make sure you stay until the end for LIVE Q&A, I'll try to answer all of them!

#manufacturing #industrial #cnc #cncmilling #metalfabrication #automotive #injectionmolding #robotics #automation #corrugated #metalworking #industrialmarketing #plastics #metalforming #manufacturingmarketing #industrialautomation #cnc #metals #engineering #kylemilan #austin #texas #live

Too often, we find ourselves sticking to familiar tactics, even when they’re not delivering the results they used to. Today, I’ll explore why it’s essential to shift gears and embrace fresh, modern approaches that truly connect with today’s buyers. I’ll share my perspective on the pitfalls of relying on “tried and true” methods in a rapidly changing digital landscape and discuss how leveraging data, digital tools, and innovative strategies can lead to real impact for your industrial or manufacturing business.

If you’re ready to leave behind what’s holding you back and step into a new, more effective way of reaching your audience, join me for this live session about driving growth through adaptability and smart marketing choices.

If you have ANY questions around Industrial sales or marketing, leave them in the chat and make sure you stay until the end for LIVE Q&A, I'll try to answer all of them!

#manufacturing #industrial #cnc #cncmilling #metalfabrication #automotive #injectionmolding #robotics #automation #corrugated #metalworking #industrialmarketing #plastics #metalforming #manufacturingmarketing #industrialautomation #cnc #metals #engineering #kylemilan #austin #texas #live

In this episode, I’ll be interviewing Joni Cunningham, Sales & Marketing Coordinator at Creston Industrial Sales. Joni's path has taken her from a small town in Alaska to big-city life in Seattle, and now to Grand Rapids, Michigan. With more than 30 years of experience across fields like medical, liquor sales, IT, and manufacturing, Joni’s story is one of continuous growth and adaptation.

We'll explore what drew her into the manufacturing world and why she's so passionate about it, especially when it comes to advocating for women and children in the industry. Joni shares insights on overcoming social awkwardness, embracing career pivots, and finding purpose in unexpected places. Don’t miss this engaging conversation about resilience, growth, and making a difference in a traditionally male-dominated field.

If you have ANY questions around Industrial sales or marketing, leave them in the chat and make sure you stay until the end for LIVE Q&A, I'll try to answer all of them!

#manufacturing #industrial #cnc #cncmilling #metalfabrication #automotive #injectionmolding #robotics #automation #corrugated #metalworking #industrialmarketing #plastics #metalforming #manufacturingmarketing #industrialautomation #cnc #metals #engineering #kylemilan #austin #texas #live

In this episode, Alex and I tackle the moment that can make or break a deal—the request for a quote.

We’ll break down how to handle it like a pro and set yourself up to close the sale. From my experience, just sending a number isn’t enough; you need to understand the customer’s needs, craft the right message, and follow through effectively. Alex will share his insights on avoiding common mistakes, and I’ll dive into strategies to position your quote as the best option in a competitive market.

Tune in to learn how we approach this critical step in the sales process and pick up some tips to crush your next deal!

If you have ANY questions around Industrial sales or marketing, leave them in the chat and make sure you stay until the end for LIVE Q&A, I'll try to answer all of them!

#manufacturing #industrial #cnc #cncmilling #metalfabrication #automotive #injectionmolding #robotics #automation #corrugated #metalworking #industrialmarketing #plastics #metalforming #manufacturingmarketing #industrialautomation #cnc #metals #engineering #kylemilan #austin #texas #live

In this episode of "Talk Shop," I'll be interviewing Tim Drinkwater, Owner of Accurate Machine Products, a quality driven CNC Machining facility based in Janesville, WI. With a demonstrated history of working in the machining industry, Tim is an extremely knowledgeable Machinist with strong Product Design, Manufacturing Operations, Management and Quality experience. Tim has also been following my content for quite some time, and implements some of the strategies i've found to be tried and true.

If you have ANY questions, leave them in the chat and make sure you stay until the end for LIVE Q&A, we'll try to answer all of them!

#manufacturing #industrial #cnc #cncmilling #metalfabrication #automotive #injectionmolding #robotics #automation #corrugated #metalworking #industrialmarketing #plastics #metalforming #manufacturingmarketing #industrialautomation #cnc #metals #engineering #kylemilan #austin #texas #live

We all know LinkedIn is a powerful networking tool, but how do you actually turn those connections into real sales? Alex and I will be sharing our own experiences, tips on building relationships that matter, and strategies for spotting potential clients right in your network.

Whether you're looking to grow your sales pipeline or just sharpen your LinkedIn game, we’ve got you covered. You don’t wanna miss this!

If you have ANY questions around Industrial sales or marketing, leave them in the chat and make sure you stay until the end for LIVE Q&A, I'll try to answer all of them!

#manufacturing #industrial #cnc #cncmilling #metalfabrication #automotive #injectionmolding #robotics #automation #corrugated #metalworking #industrialmarketing #plastics #metalforming #manufacturingmarketing #industrialautomation #cnc #metals #engineering #kylemilan #austin #texas #live