5 Masterful Examples of B2B Industrial Websites
What Makes a Good Industrial Website?
On-Page SEO:
A good industrial website is one that understands the language of search engines. On-page SEO strategies- including meticulous keyword optimization, meta tag precision, and relevant content creation- catapult an industrial website into the spotlight of search engine results. This is not just about visibility; it’s about ensuring that potential clients find you amidst the vast digital landscape.
Technical SEO:
Beyond the surface, technical SEO dives into the intricate workings of a website. It’s about seamless navigation, swift loading times, and an infrastructure that search engines appreciate. For industrial websites, where complexity is inherent, technical SEO ensures that your digital presence mirrors the precision and efficiency of your manufacturing processes.
Mobile Browser Compatibility:
With an increasing number of users accessing the internet through mobile devices, mobile browser compatibility is a necessity. A good industrial website is one that seamlessly adapts to various screen sizes, providing an optimal viewing and interactive experience regardless of the device used.
Design for UX:
User experience (UX) is the heartbeat of a successful industrial website. From intuitive navigation to strategically placed calls-to-action, the design should guide users effortlessly through the site. For industries where users are often seeking specific technical information, a user-friendly interface is not just beneficial; it’s a requirement.
Design for UI:
User Interface (UI) design is the visual bridge between your audience and your content. In the industrial sphere, where precision matters, a clean, intuitive UI ensures that users can easily access the information they seek. Presenting complex data in a visually digestible format is key to effective industrial website design for UI.
As we explore the following 5 masterfully designed industrial websites, it’s crucial to understand that these elements are not optional add-ons but integral components that define the success of a digital presence in the industrial sector. Now, let’s delve into concrete examples that embody these principles and set the standard for what truly makes a remarkable B2B industrial website.
5 Examples of the Best Industrial Websites
Beckwood Press
Beckwood Press is a leading manufacturer of high-quality hydraulic and servo-electric presses. With over 40 years in the industry, Beckwood has most recently gained its footing in the digital space with an industrial website that expertly incorporates elements of design for UX and SEO.
On the home page, Beckwood proudly displays their 5 key hydraulic press and electric press families. A series of drop-down menus at the top of the page make it easy for visitors to navigate Beckwood’s wide selection of hydraulic press machinery. Throughout the entire website, clean & professional product photos load quickly to keep users engaged.
Strong visual design elements convey Beckwood’s weight in the hydraulic press industry, making beckwoodpress.com one of the best industrial websites.
Fictiv
Fictiv is taking the world of custom manufacturing by storm. Low-volume and high-volume parts alike can be manufactured in a way that is quick, simple, and cost-effective as a result of Fictiv’s diverse global network of manufacturing facilities.
The biggest draw of Fictiv’s industrial website is its trademark tool which provides a UX that is both sleek and unique. This tool allows users to upload a 3D CAD file for their desired part and receive a fully customized quote in just moments.
With a free-to-create account, Fictiv’s network of rapid manufacturers becomes available to users at the click of a button. Their no-frills design, quickly loading pages, and differentiators are what make fictiv.com one of the best industrial websites out there today.
Tesla NanoCoatings
Tesla NanoCoatings is the only manufacturer in the world who has been able to harness the power of carbon nanotubes and bring them to the commercial market. Primarily geared toward offshore operations, the focus of Tesla’s products is well reflected in the content of their industrial website.
Stunning visuals leave a lasting impact on the user, to enhance the overall UX. The UI of Tesla NanoCoatings’ industrial website gives users plenty of options for easy website navigation, including a series of drop-down menus and side menus.
An embedded video library, dedicated blog, and numerous header tags are all aspects of on-page SEO that are well executed on teslanano.com to boost search engine visibility, making it one of the best industrial websites.
JetBlack Safety
When a customer visits JetBlack Safety’s industrial website, the company’s offerings are made immediately apparent with the use of captivating visuals, excellent on-page SEO, and an easy-to-navigate menu.
The home page of this industrial website showcases some of the most common industries that benefit from JetBlack’s technology; case studies that exemplify the results of JetBlack safety units; and the company’s latest blog posts. A strong visual motif creates a level of polish that leaves a lasting impression on the user. These elements combine to make jetblacksafety.com one of the best industrial websites in the safety sector.
TAKT Manufacturing
The home page of TAKT Manufacturing’s industrial website is immediately inviting, with the largest text on screen reading: “Bring Us Your Challenge”. This home page serves as an excellent showcase of TAKT’s dedication to providing custom manufacturing solutions, even in cases that are complex or difficult. A clean banner design makes their industrial website easy to navigate, and CTAs are well dispersed across the page in the form of striking green buttons.
Near the bottom of the landing page, TAKT features their most recent blog posts alongside an exciting image- great for SEO. What’s nice about TAKT’s approach to featured posts is the inclusion of a brief preview of each blog. These previews are great for UX, as site visitors can get a sneak peek of each article that will entice them to read more and subsequently increase web traffic and visit duration.
MFG Tribe’s Industrial Website Development
At MFG Tribe, we don’t just design websites; we engineer digital experiences tailored to the unique needs of industrial businesses. Our approach to industrial website development is defined by a synergy between our seasoned web development experts and creative teams. It’s more than just lines of code; it’s about translating the essence of industrial precision into a digital interface that resonates with your audience.
Our industrial website development doesn’t follow a one-size-fits-all template. Instead, it’s a tailored process that begins with a deep understanding of your industry, your goals, and your target audience. Whether you’re a manufacturer seeking to showcase your product catalog or an industrial service provider aiming to streamline user interactions, we craft a digital solution that aligns seamlessly with your objectives.
In the world of industrial website development, technical prowess is non-negotiable. Our web development team ensures that the architecture of your website is not only robust but also optimized for search engines. From responsive design for varied devices to the integration of cutting-edge technologies, we engineer websites that exceed industry standards.
Beyond the code, our creative team injects innovation into the design process. We understand that industrial websites need to convey both complexity and simplicity simultaneously. Our designs are not only visually appealing, they’re strategic interfaces designed with intention to guide users through intricate technical details with ease.
User experience is at the forefront of our industrial website development strategy. We ensure that every click, scroll, and interaction is intuitive. This user-centric approach is especially critical in industries where users seek specific technical information. We transform complexity into clarity, creating an environment where your audience can navigate seamlessly.
Whether you’re looking to revamp your current site or embark on a new digital journey, MFG Tribe is your trusted partner. Schedule a discovery call today, and let’s explore how our comprehensive industrial website development can amplify your online presence, engage your audience, and drive tangible results.
Don’t settle for a standard industrial website; choose MFG Tribe for an digital experience that sets your company apart. Contact us now to unlock the full potential of your digital presence.
