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Industrial Marketing Blog

With all of the advice published in the marketing world and all of the digital marketing blogs, the biggest hurdle for companies is figuring out which strategies and tactics apply to their specific business. While the highest level of marketing strategies can cross-pollinate, you could be wasting your time putting attention on things that won’t produce the best ROI.

Our industrial marketing blogs are intended to not only provide you with the high level strategy but focused around actionable tactics that you can implement immediately.

Latest Content

B2B Industrial Website Design Optimization Guide

September 22nd, 2021|

B2B Industrial Website Design Optimization Guide How to Maximize Your Industrial WebsiteThere are different ways to go about digital marketing for manufacturers. Many companies, both B2C and B2B, use social media platforms like Instagram or LinkedIn to promote their products and services. Whatever platform or strategy you use for digital [...]

Digital Marketing Agency Structure

September 15th, 2021|

Digital Marketing Agency Structure Many of you have been wondering how to structure your digital marketing agency to optimize content marketing for manufacturers. Most marketing agencies are set up in 1 of 3 fashions: traditional, remote, and hybrid. The Three Digital Marketing Agency Styles 1. Traditional Style:  The [...]

Industrial Advertising: Google Ads vs. Social Media Advertising

September 8th, 2021|

Industrial Advertising: Google Ads vs. Social Media Advertising Whether you have an industrial advertising strategy in the works or want to get started on your manufacturing marketing campaign, every dollar matters. In the beginning, there are a few questions to ask yourself. Whose attention are you trying to get? Where [...]

The Industrial Web Design Process: Working with an Industrial Marketing Agency

August 25th, 2021|

The Industrial Web Design Process: Working with an Industrial Marketing Agency Are you considering working with a manufacturing marketing agency to update or overhaul your company website? You might be about to start or maybe you’re at the tail end of the process already. Either way, here are [...]

Industrial Marketing Isn’t One Size Fits All

August 18th, 2021|

Industrial Marketing Isn’t One Size Fits All There are two general buckets in industrial marketing: products and services. Although industrial marketing techniques and strategies have the same pillars and areas to focus on, execution is going to be different depending on your market. You will need to look [...]

Advertising Budget: How to Think Like an Industrial Marketing Agency

August 11th, 2021|

Advertising Budget: How to Think Like an Industrial Marketing Agency You want to make the most out of every single dollar you spend on marketing and advertising if you’re an industrial company or manufacturer, especially if you have a young business. To have an idea of how much [...]

Paid vs. Organic Content: Your Best Industrial Marketing Strategy

August 4th, 2021|

Paid vs. Organic Content: Your Best Industrial Marketing Strategy More and more manufacturing companies are looking for an industrial marketing strategy that can help them stand out from the competition. One of the easiest ways to do this is by creating an online presence with both paid and [...]

2021 Trade Show Marketing for Industrial and Manufacturing Companies

July 28th, 2021|

5 Industrial Marketing Tips for Trade Shows in 2021 It’s 2021 and everything new and exciting seems to be virtual: meetings, medical consultations, parties, and even brand experiences. But as vaccination programs roll out and the world begins to gradually re-open, opportunities for in-person events are popping up [...]

Why Video Marketing is So Effective for Manufacturing Companies

July 21st, 2021|

Why Video Marketing is So Effective for Manufacturing Companies Every minute, roughly 500 hours of video content is uploaded to YouTube. This seems on track with a prediction from IT leader Cisco that by 2022, online videos will make up more than 82% of all consumer internet traffic. [...]

LinkedIn Advertising for Industrial Companies

July 14th, 2021|

LinkedIn Advertising for Industrial Companies If you’re struggling to make your paid and targeted content perform well, then you’re doing some-thing wrong. More often than not, it means you’re targeting the wrong advertising platforms. For years, industrial companies have relied on Google AdWords and Facebook in order to [...]

The Simple Formula for Humanizing Your B2B Manufacturing Brand

July 7th, 2021|

The Simple Formula for Humanizing Your B2B Manufacturing Brand At one point or another, I’m sure everyone has stumbled upon boring B2B manufacturing content. You know what I’m talking about - an article or video talking up the company and ranting about how revo-lutionary their products and services [...]