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Industrial Marketing Blog

With all of the advice published in the marketing world and all of the digital marketing blogs, the biggest hurdle for companies is figuring out which strategies and tactics apply to their specific business. While the highest level of marketing strategies can cross-pollinate, you could be wasting your time putting attention on things that won’t produce the best ROI.

Our industrial marketing blogs are intended to not only provide you with the high level strategy but focused around actionable tactics that you can implement immediately.

Latest Content

Must Have Metal Fabrication Industry Marketing Strategies

May 19th, 2021|

Must Have Metal Fabrication Industry Marketing Strategies Metal fabrication serves as the backbone to many other industries. With the right plan, reach your target audience with these metal fabrication industry marketing strategies. With the broad extent of applications for metal fabrication, it can be somewhat difficult to pinpoint [...]

LinkedIn Marketing: Increase Engagement and Generate Revenue

May 12th, 2021|

LinkedIn Marketing: Increase Engagement and Generate Revenue Is your company on LinkedIn? If not, you’re missing out on opportunities to network with individuals who are out looking for your manufacturing company's products and services. LinkedIn marketing is a powerful tactic in the B2B space. It is the only [...]

Digital Marketing’s Impact on Industrial and Manufacturing Companies

May 5th, 2021|

Digital Marketing's Impact on Industrial and Manufacturing Companies Digital marketing is gaining ground as a marketing tool for B2B companies. While many manufacturers still rely on traditional methods to promote their businesses, over the years, we've seen the migration of many manufacturers to the internet in order to [...]

Content Marketing Strategy: How to Pick Your Topics

April 27th, 2021|

Manufacturing Content Marketing Strategy: How to Pick Your Topics Every content starts with a topic. But when you've been making content for a while, choosing what to talk about can be a struggle. This is especially hard with B2B companies as more businesses enter the market and use [...]

How to Find Your Target Market in the Manufacturing Industry

April 26th, 2021|

How to Find Your Target Market in the Manufacturing Industry In an ever-growing industry, a marketing strategy is crucial for industrial and manufacturing companies. Your marketing strategy must address your business goals and adapt to your company's niche and consumer types. To stand out and separate your company [...]

How the Manufacturing Industry Can Increase Sales with Targeted Content

April 19th, 2021|

How the Manufacturing Industry Can Increase Sales with Targeted Content Numerous businesses are taking advantage of opportunities to engage with new audiences, increase repeat sales and build brand recognition using content. The manufacturing industry can increase sales with targeted content by applying the same tips and strategies similar [...]

Industrial and Manufacturing Marketing Speed vs. Perfection

April 13th, 2021|

Industrial and Manufacturing Marketing Speed vs. Perfection Technology has made our world become increasingly fast and efficient. Many industrial businesses struggle in their content marketing because they don't know what to focus on when it comes to creating content, speed or perfection. What Happens if Your Goal is [...]

The Importance of Thought Leadership in Manufacturing

April 12th, 2021|

Fo The Importance of Thought Leadership in Manufacturing In every industry, there are always top institutions and individuals that people acknowledge and look up to. And it is no different in the industrial sector. In every sector of the manufacturing industry, there are prominent [...]

[How To] Reusing Old Content

April 8th, 2021|

Content Marketing - Reusing Old Content 5 Ways to Repurpose Your Content and Get More Exposure Building up a distinct name for your manufacturing or industrial company on any platform requires a masterfully crafted series of content. Instead of reinventing the wheel, your company can repurpose your content [...]

6 Industrial Marketing Tips for Web Design

April 7th, 2021|

6 Industrial Marketing Tips for Web Design The use of digital marketing tools for manufacturing and industrial companies is not a new concept anymore. Most manufacturers are aware that for their business' visibility and brand-building, they must have one of the most important digital marketing tools, a website. [...]

Is Your Industrial Brand Positioned as the Authority in Your Industry?

April 6th, 2021|

Is Your Industrial Brand Positioned as the Authority in Your Industry? You invest in tools for your business to create your products and provide services. Equally important is your industrial brand strategy. This is your tool to demonstrate your company's unique value and separate yourself from your competitors. [...]