Industrial Marketing Blog

With all of the advice published in the marketing world and all of the digital marketing blogs, the biggest hurdle for companies is figuring out which strategies and tactics apply to their specific business. While the highest level of marketing strategies can cross-pollinate, you could be wasting your time putting attention on things that won’t produce the best ROI.

Our industrial marketing blogs are intended to not only provide you with the high level strategy but focused around actionable tactics that you can implement immediately.

Latest Content

  • why video marketing is so effective for manufacturing companies

Why Video Marketing is So Effective for Manufacturing Companies

July 21st, 2021|

Why Video Marketing is So Effective for Manufacturing Companies Every minute, roughly 500 hours of video content is uploaded to YouTube. This seems on track with a prediction from IT leader Cisco that by 2022, online videos will make up more than 82% of all consumer internet traffic. [...]

  • LinkedIn Advertising for Industrial

LinkedIn Advertising for Industrial Companies

July 14th, 2021|

LinkedIn Advertising for Industrial Companies If you’re struggling to make your paid and targeted content perform well, then you’re doing some-thing wrong. More often than not, it means you’re targeting the wrong advertising platforms. For years, industrial companies have relied on Google AdWords and Facebook in order to [...]

  • B2B Manufacturing

The Simple Formula for Humanizing Your B2B Manufacturing Brand

July 7th, 2021|

The Simple Formula for Humanizing Your B2B Manufacturing Brand At one point or another, I’m sure everyone has stumbled upon boring B2B manufacturing content. You know what I’m talking about - an article or video talking up the company and ranting about how revo-lutionary their products and services [...]

Industrial and Manufacturing Marketing: How to Increase Sales

June 23rd, 2021|

Industrial and Manufacturing Marketing: How to Increase Sales All industries require an excellent strategic marketing plan to succeed, and the industrial and manufacturing sector is no exception. However, the marketability of the manufacturing industry is more complex compared to other industries because the products and services a manufacturing [...]

  • LinkedIn Icon representing how to increase LinkedIn page following

Manufacturing Companies: How to Increase Your LinkedIn Page Followers

June 16th, 2021|

Manufacturing Companies: How to Increase Your LinkedIn Page Followers LinkedIn is not just for job applicants looking for employment. It is the best place for businesses to connect, and the manufacturing industry is no exception to that. Manufacturing companies are great at utilizing this avenue to increase brand [...]

  • graphic of an email being sent showing tips on building a subscribed audience for your manufacturing company.

Tips on Building a Subscribed Audience for Your Manufacturing Company

June 9th, 2021|

Tips on Building a Subscribed Audience for Your Manufacturing Company Behind every successful manufacturing company is a well-executed marketing strategy built around a specific target market in mind. Aided by technology, marketing has flourished, especially during the transition to the digital space and social media marketing, SEO, content [...]

  • Play button on image describing video marketing tips for businesses

Video Marketing Tips for Businesses

June 2nd, 2021|

6 Video Marketing Tips for your Manufacturing Business Do you want to improve your company’s brand awareness among customers, prospects, and the general public? Then check out these video marketing tips for your manufacturing business. Video allows you to tell attention-grabbing stories faster. In the manufacturing industry, where [...]

  • blue computer screen representing how to guide for LinkedIn Profile

How to Guide for LinkedIn Profile

May 26th, 2021|

Easy “How To” Guide for Your LinkedIn Profile LinkedIn started in 2003 as a professional social media platform. Initially the platform's purpose was to provide a space where people could share their resumes in the hopes of landing a job. Eighteen years later, LinkedIn remains to be the [...]

  • must have metal fabrication marketing strategies

Must Have Metal Fabrication Industry Marketing Strategies

May 19th, 2021|

Must Have Metal Fabrication Industry Marketing Strategies Metal fabrication serves as the backbone to many other industries. With the right plan, reach your target audience with these metal fabrication industry marketing strategies. With the broad extent of applications for metal fabrication, it can be somewhat difficult to pinpoint [...]

LinkedIn Marketing: Increase Engagement and Generate Revenue

May 12th, 2021|

LinkedIn Marketing: Increase Engagement and Generate Revenue Is your company on LinkedIn? If not, you’re missing out on opportunities to network with individuals who are out looking for your manufacturing company's products and services. LinkedIn marketing is a powerful tactic in the B2B space. It is the only [...]

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