If you’re in industrial marketing or industrial sales, you should already be using LinkedIn as part of your industrial marketing techniques. If you aren’t yet, you should start using it as soon as possible. LinkedIn is the most popular social media platform for people in business, whether it’s in technical sales, manufacturing, or telecommunications. If you want to reach out to someone on a professional level, this is the only platform you’ll need.
Investing time and effort into LinkedIn as one of your key industrial marketing techniques will pay off in the long run. Take a look at this guide on how to get your LinkedIn content strategy started today:
Post on your LinkedIn company page daily
One key industrial marketing technique is to post on your company page at least five times a week. You might think this is too much, but it’s all about timing. Your content should show up even before your customer needs it. The people you are targeting are on LinkedIn at different times and on different days. The person who sees your content today might not see it tomorrow.
Also, people don’t often use LinkedIn to search about products or services, so don’t wait until people search online for a solution to their problem and hope they find your content and product. In industrial marketing, it’s important that people already know about you, or at least have heard of your company, even before the need arises. When the time comes that they need your specific product or service, they’re already considering you.
In terms of what and when to post for industrial sales, we recommend the 80/20 rule. This means 80% of the time you talk about yourself or your product and 20% you are talking to your customer persona and giving them value. No one wants to just read about your company every time you post. Turn your company’s LinkedIn page into a source for industry news. Think about what your customer interested in. Make sure to include content that they’ll get value from.
If you’re looking for a specific method on how to go about content marketing for manufacturers on LinkedIn, you can follow this schedule:
Every week, post 1 video, 1 article, and 2 graphics that link back to your website. These content pieces these can be about your company. If you are having a hard time producing content, work with a manufacturing marketing agency to produce content for you. However, remember that you don’t have to produce anything fancy. You don’t need a big budget to create a short video. All you need is a smartphone to make a 20-second video. In terms of articles, you (or another employee with writing skills), can produce even short 500-word articles and post them regularly.
The most important part of content marketing for manufacturers is to post every day. As to when exactly to post, you can look at social media management platforms like Sprout Social or Hootsuite when the best time to post is. A manufacturing marketing agency will usually recommend to post your main content on Tuesday, Wednesday, and Thursday, and use Monday and Friday as book ends.
Once a week, post or share an article about industry-related news. Whether it’s the latest in robotics or plastics manufacturing, post content that your audience will find useful and interesting. It should appeal to your customer persona. This is also an important part of industrial marketing. One thing to remember is that the industry content you post does not promote a competitor or competitor’s product.
Want to get the most out of your industrial marketing strategy? Consult the experts here at MFG Tribe. We are a specialized industrial/manufacturing marketing agency that understands the ins and outs of your product and what you do.
Build your own personal network
A LinkedIn company page can only send 100 invitations at a time. If you rely solely on the company page for industrial marketing, it will take a very long time for the page’s network to grow. The best way is to build your own network on LinkedIn and then share company content on your own network. This will reach more people. For more tips, watch Kyle Milan’s YouTube channel for tons of content on how to do this.
Share company content every day
Because the company page can only grow at a limited pace, posting company content on your own network is how you can help the company network grow. Like and share the company page content. You don’t need to add anything to the original post, but you can add a sentence or two so that the article takes up more vertical space when scrolling on the phone. A simple “Check out this article” can catch a reader’s attention and make them read the post.
The content itself should already have ten to fifteen hashtags that are industry relevant when it was posted on the company page. This will also help the post gain traction and become visible to people. In industrial marketing, the more eyeballs you reach, the better.
Industrial marketing techniques like LinkedIn content strategies don’t show results overnight. It’s like growing grass. You need to water it every day to make sure it grows. Do it consistently for one or two months and if it doesn’t work, then you can stop. However, you have to make sure that you did what you’re supposed to do. If you do, we are sure you’ll get results.
LinkedIn will most likely become the main source of revenue opportunities. In the long run, it will become more important than calls and emails, as long as you follow the steps above. Content marketing for manufacturers is not easy, but it is necessary. The sooner you start working on industrial marketing techniques like LinkedIn, the sooner you’ll see results.
Industrial marketing strategies don’t develop overnight. And the best ones require years of experience and tactful planning. If you feel stuck, consider reaching out to an industrial marketing agency with expertise in your industry. If you want the best in the business, contact MFG Tribe Industrial Marketing Agency to learn more!