The Ultimate Guide to Retargeting Campaigns for Manufacturing In manufacturing, sales cycles can span quarters, and the stakes are high for both buyers and sellers. Decision-makers often leave websites without converting, requiring further touchpoints to reignite interest. This is where retargeting becomes indispensable. By staying [...]
Maintenance Tips to Extend the Life of Industrial Gearboxes Table of Contents: What is an Industrial Marketing Strategy? Why is it Important to Have an Industrial Marketing Strategy? Why is an Industrial Marketing Strategy Different from Other Types of Marketing Strategies? Essential Elements of an [...]
Tools to Increase Engagement on Your Industrial Marketing Content When you’re targeting a niche market like manufacturing or the industrial sector, it can be difficult to keep your digital audience engaged with your posts. While many other sectors can take advantage of the latest social media trends to amass [...]
Leveraging the Most Effective PPC Platforms Before You Start an Industrial Advertising Campaign So, you think you’re ready to start a PPC campaign for industrial advertising. Before you begin, take a step back to evaluate your strategy by answering a few questions: Do you understand the online habits of [...]
Industrial Advertising: Google Ads vs. Social Media Advertising Whether you have an industrial advertising strategy in the works or want to get started on your manufacturing marketing campaign, every dollar matters. In the beginning, there are a few questions to ask yourself. Whose attention are you trying to get? Where [...]
Advertising Budget: How to Think Like an Industrial Marketing Agency You want to make the most out of every single dollar you spend on marketing and advertising if you’re an industrial company or manufacturer, especially if you have a young business. To have an idea of how much [...]
Google Ads Advantage for Industrial Marketing Google Ads, formerly known as Google AdWords, is a pay-per-click (PPC) online advertising platform that allows businesses to place their website links in optimal spots of the search engine results page (SERP). A lot of manufacturing companies make the mistake of only [...]
LinkedIn Marketing - How to Use LinkedIn Advertising Strategically LinkedIn is a great tool for marketers and salespeople, even before you touch the platform as a space to buy ads. We discuss what types of advertising works best on LinkedIn, and how to use them to your advantage. Kyle [...]
LinkedIn Marketing for Plastic Businesses Over the last ten years we all have heard the importance of social media and the trends associated with it, but most plastics companies are stuck in the strategy of only sending out twitter posts that get no engagement. Regardless of your hashtags, [...]
The Evolution of LinkedIn Advertising for Manufacturers How can LinkedIn advertising produce the best ROI? Before you can look at the specific tactics for LinkedIn, you first need to take a step back and look at the historical advertising trends and tactics that companies have used for years. From [...]
