Strategize. Execute. Optimize.
Building a brand is no different than building anything, you must plan first then execute.
With over 50 years of marketing experience and constantly testing new tactics, we stay up to date with the latest strategies and tactics in marketing. Our clients are typically seeking an agency that is no only producing consistent results, but also one that isn’t becoming complacent to marketing tactics that have traditionally worked.
All marketing efforts must first begin with a strategy and uniform brand message, determine where the attention of your target demographic is, then execute, track and optimize.
Strategize
We create your brand message and develop your strategic marketing strategy.
Whether you have the most amazing product or offer an amazing service, without a proper strategy to execute on no one will ever know how great your product or service is. We start at the beginning to determine the market position, competition, value proposition and determine buyer personas. Once that’s completed we determine what marketing tactics and platforms will be the most effective for your target demographic.
Marketing tactics that didn’t go through a strategy phase only wastes time and money.
Brand Messaging
Target Demographic
Buyer Personas
Value Proposition
Create Content
We create engaging and attention grabbing content—at scale
Video’s get the most attention and we do 100% of our production in house. We come on-site to shoot, then edit and publish. All video content first starts with the distribution source (website, social, advertising) and then create the strategy based how to gain the most attention for the least amount of cost.
Articles, White Papers, Blogs are great to prove you’re a subject matter expert and continue to boost SEO. Our in-house team of creative and technical writers do everything for you and work with any internal team of experts you have. All topic strategies are based on either high value for your target demographic or high value for SEO.
Get Organic Traffic
Your potential customers are on Social Media—that’s a fact.
Regardless of what your product or service is, your potential customers are at least on 1 social platform. We use the content we create to distribute through social and strategically target the messaging for your demographic to create engagement. The key is to create the content specific for the social distribution source, not just use it as a mass distribution outlet.
We are experts in page following growth, engagement and significant impression increases. We focus on QUALITY, not quantity.
Create Campaigns, Track, Adjust
Strategic and disruptive advertising—drive awareness and revenue.
We break digital advertising into three main sources: Search (Google), Social (LinkedIn, Facebook, Instagram), Pre-Roll (YouTube). Each platform has their pro’s and cons and we’ve managed monthly advertising spends from $500 to $25K with some campaigns spending over $300K in “click costs”.
The key to effective digital advertising is matching the creative with the target market, then optimize and track daily.
