How To Develop an Industrial Inbound Marketing Plan
I talk about questions I’ve gotten this week, and give my opinions on the most pressing marketing and business questions right now. If there’s anything you’re wondering or that you want more info on, leave a comment and I’ll answer it next week.
The questions this week are:
0:33 – How do you create an inbound marketing strategy?
2:54 – What helped drive you into starting your own business? Is it something you’ve always envisioned while you were in sales or did it just spark after so many years in sales?
5:46 – What are some guidelines on do’s and dont’s when sharing content? What to show, what not to show.
8:45 – What are the best points of contact to connect with on LinkedIn? Engineer, buyer, etc.
10:50 – Should the content you share on LinkedIn be the same as YouTube and other platforms?
13:09 – How to get more out of your booth at tradeshows?
Kyle talks about inbound marketing, trade shows, and social media use.