The industrial world is driven by innovation; so why are some manufacturing companies still only marketing at trade shows, the same way they have been for decades?

Getting into digital marketing can be a daunting idea, especially for manufacturing companies that have been doing things the same way for years. In most cases, digital marketing for manufacturing companies is largely uncharted territory. However, like in manufacturing, marketing has taken some wide strides over the years and is constantly evolving. With that in mind, manufacturing companies shouldn’t get left behind as digital marketing continues to advance; digital marketing for manufacturing companies can result in monumental growth, as long as the strategy is set up for success.

The Positive Effects of Digital Marketing for Manufacturing Companies

To quickly answer the question posed in the title of this blog: Yes, digital marketing for manufacturing companies really is effective. You can take it from us, from our clients, or from their customers- but we’re not here to just give you a short ‘yes’. Here are the details.

With an effective industrial marketing strategy and well executed campaign, a digital marketing for manufacturing companies can result in immense growth benefits across the board. It’s something like a domino effect:

1. An effective industrial marketing strategy elevates awareness of your industrial brand.
2. As more people gain interest in your company, your sales pipeline grows.
3. A steady pipeline leads to an increase in conversions; leads turn into prospects and prospects turn to sales.
4. Your manufacturing company sees a boost to your bottom line along with an increase in revenue.

The positive effects of effective digital marketing for manufacturing companies build off of one another. Think of your industrial marketing strategy as the foundation to your success. Sure, you can build without one, but without it how far can you really go? If your company has done enough planning to make that first step really count, you can experience a huge return on investment.

The thing is, there aren’t very many agencies out there that specialize in digital marketing for manufacturing companies, and lots of companies struggle with their industrial marketing strategy.

That’s where MFG Tribe comes in. Schedule a discovery call today to get started with an agency that knows digital marketing for manufacturing companies inside and out.

What Makes Digital Marketing for Manufacturing Companies Different

The goal of digital marketing for manufacturing companies is the same as in any other sector: drive conversions, boost sales, increase revenue. That much is universal across the board, and manufacturing marketing is no different in that regard. What sets digital marketing for manufacturing companies apart is the world itself- or rather, its people.

When marketing to any audience, you have to keep their preferences in mind. This is especially true when it comes to digital marketing for manufacturing companies, as the way their customers shop around is quite different from most.

The industrial audience is very analytical and highly critical. When you consider that most of their business purchases range from the tens to hundreds of thousands of dollars, it’s easy to understand why they would use such a high level of discretion. For this reason, a carefully crafted industrial marketing strategy is required to sell them on your product or service.

In both video and written content marketing, it’s imperative to stay away from flowery language and verbal embellishments. Concise language will be much more effective, so cut all the fluff. Instead, focus on technical language and make points that appeal to your audience’s sense of logic. Any claims that you make should be backed by data; if there’s nothing to support your claims, chances are that they will be quickly dismissed as marketing scams.

Industrial Experience Matters in Developing an Industrial Marketing Strategy

Once you know how to approach your audience, the next challenge to overcome is knowing what to approach them with.

This is the area where many traditional marketing companies fail their manufacturing clients. Naturally every new job will come with its own learning curve, but there are some facets of the industrial world that are best learned through direct experience. That’s not to say it’s impossible to get into digital marketing for manufacturing companies without industrial experience, but it certainly makes things easier.

When it comes to digital marketing for manufacturing companies, understanding your service and product offerings is just as important as understanding your audience. That’s where experience comes in handy. Firsthand experience will make it so much easier to sell your product or service to your audience, as it will help you develop your industrial marketing strategy. Again, this kind of thing isn’t impossible to learn without experience; however, most manufacturing applications are so niche that they require highly specialized solutions to address any pain points.

No other agency understands the intricacies of digital marketing for manufacturing companies like MFG Tribe. Let us help you dominate your industry.

The Importance of Industrial Content Marketing Done Right

With the right manufacturing experience and an understanding of how to approach your audience, you can create an industrial marketing strategy focused on engaging digital marketing content that will help establish your brand’s online presence as an industry leader.

In today’s landscape, people want content, plain and simple. Video content has avalanched in popularity over the years, and written content still maintains a strong online presence. Digital marketing for manufacturing companies has followed these trend as well, so including content in your industrial marketing strategy is key.

Going back to what we covered earlier, an effective industrial marketing strategy will help grow your brand’s online presence. What drives effective digital marketing for manufacturing companies is creating content that gives some sort of value to your customer base: that can include blog posts like this one, shop tour videos, an infographic on social media, a free PDF download- the list goes on. Providing high quality content to your customers is critical to your growth, and that growth will be what drives your revenue.

When done right, that content you provide to your customers will be what sets your brand apart to them. That’s the power of digital marketing for manufacturing companies. It’s effective, and it’s worth the effort.

The most important step is the first one, so start turning those gears in your head: how do you want to get started?

If you need an extra hand with your industrial marketing strategy, the experts here at MFG Tribe would be happy to help. Nobody knows digital marketing for manufacturing companies like we do. Just contact us today to get in touch.

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