Raise Brand Awareness with B2B Video Marketing
The Benefits of B2B Video Marketing
B2B video marketing is the use of video content to promote and market products or services to other businesses. It involves creating and distributing videos that showcase your brand, products, or services to potential B2B clients. When done correctly, B2B companies can experience a massive ROI on their video marketing efforts in the form of increased revenue driven by the following benefits:
Engage with Your Target Audience
Video is a highly engaging medium that can capture and hold the attention of your target audience. With the rise of remote work and virtual events, video has become an even more important tool for businesses to connect with their audience.
B2B videos can be used to showcase your brand’s personality, highlight your products or services, and share valuable insights and information with potential clients. By engaging with your target audience through video, you can build trust and establish your brand as an industry leader.
Increase Brand Awareness
Brand awareness and B2B video marketing go hand in hand. With the right content and distribution strategy, B2B videos can reach not just a wider audience, but the right audience and generate more brand recognition across your target industry.
By creating videos that showcase your brand’s unique value proposition and expertise, you can differentiate yourself from competitors and make a lasting impression on potential clients. Additionally, with the rise of social media and video sharing platforms, B2B videos have the potential to go viral and reach a larger portion of your target audience than traditional marketing methods.
Boost Lead Generation
B2B videos can also be used as a lead generation tool. By including a call-to-action in your videos, such as a link to your website or a contact form, you can capture leads and convert them into potential clients.
Videos are also highly shareable, making it easier for your audience to spread the word about your brand and products. This can lead to more referrals and potential leads for your business.
What does your B2B video content strategy look like for this year? It’s not too late to lock in your success with MFG Tribe’s video marketing.
Effective B2B Video Production
Creating effective B2B videos requires careful planning and execution, also known as a video content strategy. Here are some tips to help you strategically create videos that will resonate with your target audience and raise brand awareness.
Know Your Audience
Before creating any video content, it’s important to understand your target audience. What are their pain points? What type of video content do they engage with? What platforms do they use?
In the case of B2B, your target audience will largely be focused on LinkedIn and YouTube as their social platforms of choice. On LinkedIn, we’ve found that short form videos tend to outperform other types of B2B video content. On YouTube, both long form and short form videos can do well. Study what your audience is already engaging with to get an idea of what kind of content they would like to see from you.
By understanding your audience, you can tailor your videos to their interests and preferences, making them more likely to engage with and share your content.
“Provide them with some value to where they say, ‘I learned something from this. I want to file this company… these guys are the best in the space.’”
-Kyle Milan, CEO of MFG Tribe on B2B video marketing for manufacturing companies
Keep it Short and Engaging
Attention spans are shorter than ever, so it’s important to keep your videos short and engaging. When creating full-length videos like a company overview or a product showcase, aim for a length of no longer than 5 minutes and make sure to include visually appealing graphics to keep your audience interested.
Showcase Your Brand’s Personality
A big part of any brand is not just what you do, but who you are. B2B videos are a great opportunity to showcase your brand’s personality and differentiate yourself from competitors. Don’t be afraid to inject some humor or creativity into your videos to make them more memorable and shareable. If your brand is all about precision, let that shine through in your B2B videos with meticulously planned shots- or if you’re a highly competitive company, throw in some powerful graphics and a music track that matches your badass energy. Whatever your brand is, take your B2B video content as a chance to show it off to the fullest.
Include a Call-to-Action
As mentioned earlier, including a call-to-action in your videos is crucial for lead generation. Make sure to include a clear and compelling call-to-action that encourages viewers to take the next step, whether it’s visiting your website, filling out a form, or contacting your sales team.
Partner with a B2B Video Marketing Agency
Partnering with a B2B video marketing agency can help you create and distribute high-quality videos that will resonate with your target audience. These agencies have the expertise and resources to create professional videos that will elevate your brand and generate leads. At MFG Tribe, our expert video team uses top of the line equipment and software to create over 1,500 B2B videos a year for manufacturing companies like yours. We have a fully equipped, on-site studio at our Austin, TX office, and our team has traveled to over 25 cities across North America to film on location for our clients in just the past year.
MFG Tribe has the expertise in strategy, production, and distribution of videos that will leave a lasting impression on your business’ target audience. Contact us today to discover what our B2B video agency can do for you.
Distributing Your B2B Videos
Creating great B2B videos is only half the battle. To truly raise brand awareness, you need to distribute your videos effectively. Here are some B2B video marketing tips for getting your videos in front of your target audience.
Utilize Social Media
Social media platforms like LinkedIn and YouTube are great places to share your B2B videos. These platforms allow you to target specific demographics and industries, making it easier to reach your target audience. Make sure to encourage your entire team to engage with your video content as well, as there is a correlation between a higher number of shares and higher overall engagement on LinkedIn.
Leverage Email Marketing
Email marketing is another effective way to distribute your B2B videos. By including a video in your email campaigns, you can increase click-through rates and engagement with your content while also providing something of value to your leads.
Host Webinars
Webinars are a great way to showcase your brand’s expertise and engage with potential clients. By hosting webinars and including video content, you can reach a wider audience and generate leads for your business. Our CEO, Kyle Milan hosts weekly webinars on LinkedIn to engage with our audience and take on an active role in the manufacturing marketing community.
B2B video marketing is a powerful tool for raising brand awareness and generating leads for your business. By creating engaging and informative videos and distributing them effectively, you can reach a wider audience and establish your brand as an industry leader. So don’t wait, start incorporating video into your B2B marketing strategy today and see the impact it can have on your brand awareness and lead generation efforts.
