A Guide to MFG Tribe’s Video Content Marketing Services
The Purpose of Our Video Content Marketing Services
There’s a reason that we produce over 700 client videos per year. That’s because at MFG Tribe we are confident that video content is today’s most effective digital marketing channel. Studies show that it’s what audiences prefer; it holds their attention and leaves a lasting impression; and a large percentage of customers take company videos into consideration when selecting a product or service provider.
The ultimate goal of our video content marketing services is to increase awareness of our clients’ industrial brands to land them more deals. According to the most recent data published by Optinmonster, 90% of brands say that video marketing has helped them generate leads. We do exactly that by creating video content tailored to our clients’ unique target audience. Our video content establishes them as an authority in their field and instills a sense of trust in their future customers. This is much easier said than done; but our talented video professionals have cracked the code to ensure the success of our clients’ digital marketing campaigns.
The Types of Videos We Make
To effectively reach our clients’ audiences, we provide 3 different kinds of videos: YouTube videos, micro content, and text-on-screen videos.
YouTube Videos
YouTube videos are the key offering of our video content marketing services. Our skillful video marketing team creates full-length videos, typically in the range of 3-5 minutes, that highlight a core aspect of your industrial brand. Some of our more common YouTube video themes include company overviews, key differentiators, how a product or service works, and customer testimonials. In these videos we are sure to spotlight our clients’ unique value proposition in a creative way that is guaranteed to leave an impact. Check out the following video we produced for a client of ours:
Micro-Content (MCs)
What most industrial content marketers today get wrong is thinking that one piece of content is just one piece of content. That’s simply not true, especially when it comes to video. Our video marketing team carefully crafts their production schedule around securing footage and audio not just for full-length YouTube videos, but for micro-content as well. Often times this footage is one and the same, but it’s crucial to make sure that we get quick, concise, and punchy statements that are perfect for short form videos.
Micro-content videos, or MCs as we call them, are short form vertical videos made popular by mobile apps like TikTok. Now, YouTube has their own feed dedicated to shorts, as do Facebook and Instagram. The reason these MCs are everywhere is because people can’t get enough of them. That’s also why MCs have become a key aspect of our video content marketing services. With a short-form video, our clients can broadcast the best parts of their brand in just 30 seconds or less. These videos consistently perform well on YouTube and serve as excellent tools to drive engagement on LinkedIn.
Here’s an example of an MC that we’ve created for a client, pulled from a full-length video:
Text on Screen Videos
Text-on-screen videos are a type of MC that are used in special cases. In a case where a client wants video but isn’t available for filming, our editing wizards can conjure up short form videos that consist of text on screen, branded assets, and stock footage. This gives our clients a more cost effective way to opt-in to our video content marketing services and still get some awesome content out of it.
Ready to learn more about what our video content marketing services can do for you? Schedule your discovery call today!
Getting Started with Our Video Content Marketing Services
The Discovery Phase
Our video marketing strategy begins as soon as our team completes the discovery phase of our project. In the discovery phase, our marketing teams take some time to learn more about our client by holding discovery meetings, evaluating any previous marketing efforts, and conducting competitor research. Once the discovery phase is completed, our teams begin strategizing their approach to marketing the client. For video, it looks something like this.
The Video Content Strategy
We create a content strategy to ensure that the video content we deliver will match with the client’s intended purpose and distribution methods. When it comes to selecting the purpose and distribution of content, some clients need more direction while others like to take a more hands-on approach. Our video content team is happy to provide all levels of direction as needed on a case by case basis.
Once the video content strategy has been polished to satisfy the client’s vision and our video team’s needs, we get started on a production sheet. The production sheet serves two purposes: one, to prepare the client for filming day, and two, to serve as a schedule for the video team to stick to. With the production sheet approved, our video team moves on to the next step- literally.
Filming Content On-Site
After the content strategy and production sheet have been approved, we coordinate with our client’s schedule to get our video team to their facility. We’ve sent our video team all over the states to serve clients from the Midwest to the coastlines. As of 2024, we’ve even gone international, flying our video team out to do a shoot in Canada. No location is too out of the way for our team- we do whatever it takes to get the winning shot.
On-site, we spend anywhere from 1-3 days shooting all of the video that we need. This includes all kinds of video content such as client interviews, manufacturing processes in action, product shots, and sometimes even customer testimonials if the client has a customer who’s available during the filming schedule.
Video Content Editing
As soon as our team touches back down in Texas, we get to work creating awesome video content from the raw footage obtained during filming. We use the best pro editing software to ensure the best final video quality and speed up the editing process. Once the editing process has been completed, we send the completed video content over to the client.
Video Approval & Content Distribution
Ideally, the video is perfect and ready to post! However, it’s fairly common for clients to request minor tweaks here and there to perfectly align the video with their vision. All feedback is good feedback, and getting familiar with our clients’ style preferences is a natural part of the learning process. Within 3-4 weeks we have the final edited video content- about 20-30 videos including full-length content and MCs- and are ready for distribution campaigns.
We distribute video content primarily through YouTube and LinkedIn. We have found these platforms to be the most popular for industrial video content, and therefore the most effective channels for garnering attention from the right audience. Our involvement doesn’t stop there; we continuously monitor the performance of each video and take notes on what to improve for the next set of content.
Video content opens up a whole new world of leads, and our proven process makes it so easy to get started. Are you ready to invest in video for your industrial company?
Why MFG Tribe?
No other industrial agency out there offers the same scope of video content marketing services as we do. We take a hands-on approach from day one to bring your industrial brand’s story to the screens of not just anyone, but thousands of potential customers who are looking for a company like yours. With a dedicated video team and a comprehensive understanding of the industrial world, we guarantee that our video marketing efforts will prove themselves a worthwhile investment.
