Content Creation for Businesses - A 2019 Guide Part 2/2 In part 2 of this series, we talk about where and when you should post content and why it matters. Content creation is important because it means you're building up brand recognition, and you're promoting yourself as a business [...]
How to Negotiate on Pricing for Your Services If you provide a service, you probably know the experience of sending someone a proposal and having them come back and say they can't afford to spend what you're charging. There are two ways to face that problem - come down [...]
Content Creation for Business - A 2019 Guide Part 1/2 In this series, I go in depth into content creation for business, and why it matters. I talk about why to make content, what content you should make, and who to target. Kyle talks about creating content as a [...]
Social Media and Which Platforms are Best for Businesses If you know you need to get your business onto social media, but you're not sure which ones are the best for your industry, this video is for you. I break down the different social media platforms, and what the [...]
Setting Good Goals and Sticking to Them I talk about my process for setting goals, and how I try to think about them. Goals have to be right for you, and for the part of life you're in. Don't set them too high or you'll never reach them, but [...]
Repurposing Old Content to Create New Content Watch a call I had to plan out content for one of our clients, and how I talk about planning and scheduling content. We discuss white papers and blog topics, and decide the best times to post, and where we will be [...]
Digital Marketing Agency Structure Marketing and advertising agencies can be structured in a few different ways, and the structure makes an impact on how they're run. Our model means we're quicker moving, and can take on a variety of projects while still keeping with our central focus of working [...]
Using LinkedIn for Sales Prospecting A lot of sales people use LinkedIn as a database for finding contact information, but it can be used for much more than that. We focus on building out connections and creating a small community for yourself so everything you post is seen by [...]
How To Develop an Industrial Inbound Marketing Plan I talk about questions I've gotten this week, and give my opinions on the most pressing marketing and business questions right now. If there's anything you're wondering or that you want more info on, leave a comment and I'll answer it [...]
Budgeting for Marketing: You Get What You Pay For If you're hiring a marketing firm to handle some aspect of your business, whether it's design, web development, social media, or anything else, you should know what you're really paying for vs. what you're getting. Sure, you can always find [...]
